5 important tips to get ready with SEO from SIPL

As the number of smart phone use is increasing, more is the services are being utilized by the apps installed in it, including Search Engine. Be it Google, Bing, Safari, Firefox and many more, the algorithm for each works almost the same irrespective of the devices. It is through the SEO services one gets to know about your company’s existence and the services you can provide to them when in need. Thus it is important for business directors to hone their SEO strategy and take actions to improve their rankings in the SERP.

Supertron Infotech Private Limited sets it’s priorities to improve the SEO services of our clients and that to do so, we follow five important points in our work ethics to deliver the right set of services that you need for your enterprise to success in business.

  1. Having a Web Analytics in place at the start–Collect the right source of Data is important which serves as a direction for you to know what should you do in the next step. Having a web analytics is important because the data extracted from the analytics platform tells us how your audience interacts with your website, where do they click in the website, where else do they go from one of your web page to the other.
    Analyzing from such insightswould make us to draught down new plans to improve the user interface of your website as well as the interaction from your targeted customers.
  2. Write for Humans and second for SEO–In order to improve the SEO of your business it is important to make it easy for your target audience to understand what your business is about. We input languages and terms in our clients website that would be easy for your target audience to read and improve the trust among them about your business services. Presenting your clients helpful information will make them to stay in your page for a longer period of time as well as engage more about the content you are displaying to them. The relevancy of your services with respect to their needs improves, leading to lead generation to your business.
  3. Removing things that slows down your website –Bugs are common in the field of website development which can lead to a slow opening of your website in front of your potential audience. Thus it important to remove certain files that are not important for your business needs. It is best that you opt for installing certain widgets or web apps that would scan your website and remove the non-essential files and folders. Improving the speed of displaying the website to your target audience.
  4. Improve your Metadata –Metadata is the content that is to be displayed in front of your audience when viewed from the SERP. Here your target customers reads about your services below your main headline. Improving the metadata not only makes it convenient for your target consumers to know about your business but also for search engine to index your website, which would make it more useful for you to make your business page appear in the SERP to the right audience.

Online Marketing for Supertron Infotech

Marketing is an important activity for an organisation that brings contribution to the growth to an enterprise. Investments being spent on marketing is solely done to make reach of the product message to consumers at large and improve the return on investment. Though in tradition marketing it is difficult to make your products make reach to your targeted consumers at large in the right time of their need, Online Marketing here fills up the gap. Making it an efficient way of marketing of building up your brand.

For a start up company or for a well established organisation there are certain points that must be taken into consideration to make your marketing function smoothly, through online marketing employees can utilize it to cover up these marketing points. Such as:-

  1. Customer Pivot –Customer is the central pillar for every business organisation, without which enterprise will never be able to operate in the long run. The sole reason for every organisation is to address the needs and problems of their targeted customers.
    Through online marketing method, the board of directors of the enterprise will be able to segregate the data. Making them capable to understand the needs of their targeted consumers, giving a clear insight of the needs of the customer, their professional data which would give a better idea of their budget with respect to the price of your products.
  2. Product Points –You may have your products ready that speaks to your consumers about their specifications, features and applications of the product. Though traditional marketing have the potential to make your products message reach to the consumers but through online marketing the message can reach out to your targeted consumers at any time of the day and at any device. Thus making it flexible and an efficient way of marketing. Your products message either by image content or video content is now possible to reach to every electronic device as the eco-system of online marketing is much better programmed to function than that in the past years.
  3. Marketing Points –In the above two was about pre-marketing work however it is also important to look into the aspects of post-marketing work. Here in this case the board of directors using online marketing work can learn about the clicks, views and the number of impressions they achieved as well as the number of customers who have taken actions with the marketing campaign, such as filling up of forms or calling to our sales executive.
    Through this the board of director then get the idea whether their investments in this marketing platform is efficient or not. As well as which regions of the country have given a better or poor performance of your marketing. In which the company’s employee executive and directors make a firm decision for the next marketing campaign.

Work From Home – Challenges faced by team leaders and Managers


digital marketing company in kolkata

Supertron Infotech , software company in Kolkata


Virtual team meeting and work is now the trend happening across the world as the practice of lockdown and social distancing are being implemented due to the directions from the Government Authorities. As work from home are being practiced by company employees, managers and directors of the organisation, studies have demonstrated that remote working are more productive, healthier and attain positive work – life balance.

However not all things that are positive brings glooms and blossom in a situation. As there are certain disadvantages of work from home that pose a challenge for the team leader and manager.

  1. Managing Projects – One of the biggest challenges that are posed this lockdown season is how to manage projects. Whether it is group work or work that is to be completed by team member solely, the work of the team leader is to make sure that the deadlines are met to make the company goals achieved.
    As communication will be without any physical contact with no real meet, it becomes difficult to maintain a proper track of individuals task and ask questions related to the work queries.
    In such moments it is best for companies to start utilizing services that offer a broad range of project making and management facilities. Such as online project making platform, dedicated pages which assigns to team members what are their jobs for the given day.
    Supertron Infotech Private Limited one of the leading software company in Kolkata have undertaken many projects of our clients, delivering them the required software products and services required for their enterprise. And with this lockdown scenario, our team members in charge of software developers are keen to present you platforms where through the ecosystem of the software employees of your organisations can work efficiently in preparing projects for the team as well as update your work status. This ensures your team leader to know where you have worked and what is left up to cover.
  2. Lack of communications and high disturbances – As team members reside in different regions, there are certain issues where team members may face due to personal reasons. Such as poor bandwidth of internet services to certain household chores that may interrupt the work of employees and make it difficult for the team member to continue.
    In such moments it is best for your team leader and other team members to inform about your work statuses through chat boxes. It is best for team leaders and managers to opt for chat services that can be used for internal communications only. Such as zoom software. You can also opt chat services for your own organisations by ascertaining software development organisation to create such chat platform. Team members of Supertron Infotech Private Limited have taken such similar projects in the past for our clients and have successfully deployed our services which have been highly useful for their needs.
  3. Trust building – As communication can be a problem among team members, a sense of mistrust can also arise within the group. This makes team leader fell that employees are not seriously working at their remote place and that they are not committed enough on the given project.
    At this moment it is best for employees to set an objection towards work. They must have the motivation to complete the task. Have a clear vision on their mind on how to solve issues and bring adequate results at the end of the working day.


Challenges from work from home

In the wake of the Covid-19 disease spreading at an alarming rate around the world many government authorities of different countries have ordered company directors, manager and employees to start practicing to work from home. It may seem to be an easy task for employees to follow this order, it does not seem to be that easy than it is with it’s challenges.

As your habit of commuting from home to office is now halted, it has now made your work life to be more comfortable as the hassle to dress up and leave for work in hurry is now reduced. But this does not lead your life to be in an all rainbow and unicorn feel.

Employees of Supertron Infotech Pvt Ltd induced in providing online marketing and software services to customers have started the habit of working from home. And as other office employees are facing challenges from work from home have found ways to work properly and efficiently from home.

  • Distractions – Personal things are something that when it comes in between your work space creates a distraction to you while your work. TV, music system, chores from the family members are some of the answer why distraction occurs. Even if they are from the other side of the work room.
    In order to curb such thing it is best to manage your personal space properly. Reduce the TV volume while your kids are watching it. Avoid the chores among family members by setting down family issues a day before your work.
  • Managing your work time – work from home becomes a pleasure for employees as they are given the freedom to work whenever they want. Being quarantined at home tends to make people lethargic and thus work from home becomes difficult. Thus, it is best for you to make schedule according to your work as well as activities for house related issues. Take extra time after lunch to cover up your house related issue. Exercising daily will keep your body to remain active and thus you can follow your regular routine.
  • Direction from boss is not done well and team communication becomes fragmented – while working in office cubicle you are close to your office colleague where you can work efficiently when you are in trouble at work; as you take support from them to complete the job. Even direction from your superiors gives you an idea where you should focus more to make your work complete.
    Working at home tends to loosen your team communication. The lethargic routine followed plus worked disturbed will often make you not follow communications with your office colleague which reduces your work efficiencies. At times in the middle of your work you may face communication lagged because of the poor network coverage in your house or room or locality. Any one of the three.
    Thus, during such scenarios it is best to be active before you start a team communication. Improve your activity both mentally and physically. Move your body a bit, exercise for the start of the meeting, wash your face to make you feel fresh before the meeting. Also check the strength of the network coverage so that your online meeting coverage is done smoothly without the any hassle.