How to grow your business via Mobile App


Are you thinking of making a Mobile App for your business? Now is the high time to do so. As Smartphone and tablet adoption reaches near ubiquity, businesses are in a rush to have a mobile presence.
Based on a research, approx 70% of total traffic is coming from mobile and the trend is still increasing.
So, aside from popular demand, why create an app? Based on that same research, here are top 3 reasons for having a mobile app.

Increase sales: Fifty- five percent of survey respondents said their app was made with a goal to increase sales. Apps give users more convenient way to browse and shop anywhere while on the go. Companies can push notifications for new deals and products.

Improve the customer experience: An app gives you an opportunity to be connected with your customers 24×7 offering easily accessible information right at their finger tips. Here we need to understand that Mobile-friendly website and Mobile App are two different tools. Mobile website mainly serves random users while surfing on mobile but Mobile App is mainly for retaining your old customers.

Compete in a specific market: If small businesses compete with other businesses then they need to adapt with these changing trends. Many businesses are using Mobile App for their internal operation too because it streamlines the overall process.
There are other prominent reasons why businesses are in a hurry to get a Mobile App.
• App Marketing
• Social Networking
• Personalisation and localization
• Push Notifications

We at Supertron Infotech Pvt Ltd (SIPL), provide best Mobile App development services in Kolkata. We have a team of highly specialized and experienced Android and iOS App development team. We let our work speak for us. Just have a look at our previous works
Explore our website and have a free project discussion with us.

Supertron Infotech (P) Ltd.
Advantage Tower, 6th Floor
EN27, Sector V
Salt Lake City
Kolkata – 700091 | West Bengal | India
Tel : +91 33 40037875 | Mob: +91 8013655552

Supertron Infotech’s tech insight about Android Oreo!


Android Oreo is the latest version of Google’s mobile platform, and by far the best version Google ever came up with. And being one of the best mobile app development companies in Kolkata, Supertron Infotech is diving into the pool of this update and brings to you a total analysis of this Android version. In Android 8.0 Google has focused more on speed and efficiency rather than a grand visual change, instead of expanding feature sets they refined what already exists. Google has given more attention on improving battery life, security and performance stability for a better user interaction and control, Android Oreo lets you customize everything, from app background activity log and permissions to how you get notifications. Android Oreo represents the most matured version of Android mobile platform and also the most comprehensive version too, it is stable, feature rich and functional with much improved usability.
Lot of features those were first introduced in Nougat, found its true home in Oreo, with faster boot time and supercilious more control over the device. Features like Picture-in-Picture mode (PiP) and Android Instant Apps can be a game changer. Other than these, there are plenty of feature that is going to make you like Smart Oreo device even more. Below are the list of features which are most prominent in Android Oreo:
Picture-in-Picture mode (PiP) – It is Android Oreo’s flagship feature; it was previously available for Android TV. It’s a special type of multi-window feature mostly for video playback which lets you keep watching video’s in a small floating window while going about your Android business.
Custom Notifications – It will support display dots, which tells you which app has unmarked notification, apart from this it also supports badges and on app launcher icon. With custom notification you can snooze notifications for apps to your convenience and customize what you want to see, when you want to see from a particular app.
Auto Fill framework – No more repetitive tasks like account login and credit card transaction, Android O does the login and credit card form fill-ups for you, making the process faster and more convenient.
Adaptive Icons – Android Oreo supports visual effects and animation in launcher icons, increasing consistency of the android experience across devices from multiple OEM’s.
In-App Pinning – Introducing In-App pinning of shortcuts and widgets, you can now custom pin shortcuts and widgets for launchers.
Multiple Display – Android O offers multiple-display feature, you can move activity from one window to the other and specify which window an app will launch from.
Power Saving – This is a huge one, with this Google is putting a break on resource hungry app processes by limiting app-background activity; it reduces app’s implicit broadcasts, background services and location updates. You can also find out which app consumes the most battery and limit its permissions and activity, cutting app-background activity Oreo enhances battery life.
Wi-Fi Aware – Also known as Neighbour Awareness Networking. Wi-Fi Aware lets you create micro Wi-Fi network with other hardware compatible devices, App’s will be able to communicate back and forth from other connected devices with or without internet connection. Wi-Fi Assistant will allow you to automatically connect to high quality public wireless networks.
Bluetooth 5 – Android Oreo supports Bluetooth 5, which doubles the data throughput over short distances or quadruples the range with less through put. Although number of devices using Bluetooth 5 is close to zero now, it is an investment in the future.
Android Instant Apps – Ability to use an app without installing it on your phone is a revolutionary idea. It’s for the App’s you use occasionally, Android Instant Apps will massively reduce the need to keep less-used apps installed on phone and increase storage space for the things you need like videos and pictures.
Android Oreo also delivers the new circular emoji at the expense of blob emoji. Android Device Manager is now known as Find My Device, you can track and find you device, even lock down or wipe your lost device remotely. Oreo is smarter and can learn your sharing habits, it will suggest you apps and information related to your activities. Android O also supports Mouse pointer capture which lets your Android powered devices to take mouse input ( I don’t know why one would connect a mouse or a keyboard to his phone). Now you also get Downloadable fonts, this means every app on your phone requiring its own font library can now call upon a shared library, further reducing app file size. There are many similar features which will give Android Oreo user more control and better user experience.
Android Oreo was released on 21 August 2017 and is available on Google Pixel and Nexus devices but you will have to wait for some time to get the latest update if you are using any other devices, as of 2017 only 17.8 percent devices use Android Nougat which was released last year and we can see similar numbers for Oreo next year. In conclusion, next time someone asks for a recommendation, just say any phone that runs Android Oreo, because for the first time the software outshine’s the hardware.
In short, it is one of its kinds and obviously it does serve the purpose of a new Android update in your smart device. Now you definitely wish to have an app that is going to be compatible with this version of Android. Well then we are here to take care of all your worries and develop an app for your business/organization etc that will be error free and up to date. Get in touch with us for more such improved system:
Supertron Infotech (P) LTD,
#EN 27, 6th floor, Saltlake City, Sector V,
Kolkata- 700091
Call us: +91 8013655552 , +91 33 40037875

It’s Diwali time again at SIPL


It’s Diwali ‘the festival of lights’ and as you know, its Celebration time at Supertron Infotech with loads of fun and food. Like every year supertron office was lit with diyas and rice lamps, decorated with flowers, Diwali placards and colourful lights illuminating the whole office. Festival of Diwali is observed not only in India but around the world as a triumph of good over evil, light over darkness, as Diwali is not just about lighting the outside but also the inside, we, supertronites reinvigorated our love for the office and colleagues. Diwali is a special festival for us and we, supertronites were dressed for the occasion and were highly excited and energetic, we all hugged and greeted each other with best wishes and compliments.
Derived from Deepawali (a row of lamps) the Diwali holiday canters on the new moon in Kartik maas. On Diwali day, Lakshmi-Pujan is celebrated on the evening, Hindus believe Goddess Lakshmi roams the world on this day and if you keep the lights lit, she will visits your house and with her, she will bring lots of wealth and prosperity. We did Lakshmi puja in the office premises for everyone’s well being and good luck, as well as for the growth of our company, because it is the place where we do what we love. After Puja, sweet box’s were distributed to everyone which brought smiles on everyone’s face, a little snatching and grabbing happened because everyone wants more Laddu while keeping theirs untouched (which can’t be done by the way). We play small games in the office, just to keep up the fun quotient and mark the day more memorable. We also lit some fireworks like Sparklers, Flower Pots and confetti outside the office premises.
Like every year, this year’s Diwali will remain memorable to all of us, because on this day we are not associates or colleagues, there’s no senior or junior, we celebrate Diwali as a big family. We will cherish these sweet memories, and they will remain fresh in our hearts and minds, and at the same time we will be eagerly waiting for next year’s Diwali.

I/O 2017 illustrates Google on being an AI first company


It was way back in 1998 that Google came into being with a product that would change the way the world used the internet. It brought the functionality of Google Search to the world. Google search made the enormous World Wide Web minimize to a bite-sized chunk of a search results page. It was an uncomplicated interface which did not come in the system of the people. This system made living so easy that Googling became an Oxford dictionary-approved verb. Since then, somehow everything Google came out with had been related to simplicity that prevails. The mission to make lives simpler by means of technology showed in every product of the company. It’s no surprise thus, that after serving people get around in the web, introducing the world’s most popular mobile operating system, and providing accessibility via its cloud storage service, the next logical step would be to make machines and bots servile to humans.

19 year after introducing the Google search, Google is now putting their bet in the AI basket. Almost every Google product has been infused with neural nets which now act as the behavior or habits of the users they serve and become smarter and better. Deep data and machine learning permitted Google to provide the highest quality service to almost a billion users. And now they are getting the results in hand.
Now people can notice that OK Google conversations are now more like an actual conversation with another face? That’s because Google’s AI has been intelligent at work and it works in advance. Since July 2016, the incorrect word rate has lessened from 8.5 per cent to 4.9 per cent.In case of Google maps also, if one taps anywhere, on any street, on the map and Google will show the address of the place because the AI inside the Maps app has been trained to analyse Google’s Street View photos to locate addresses of streets and houses. The YouTube suggestions and recommendations are now customized more to what someone have recently watched or what is currently playing on your device and they suggest one the same way. Like similar music or another interview of the same person – more of what the end user would want. Google’s Pixel camera is a window to what AI can do to photos. The HDR+ camera mode can upscale grainy images shot in the dark and make them faultless.
Google Assistant is now more promising and advanced, right from the beginning. The AI butler debuted last year on the Google Pixel and it almost threatened to capture the whole market. The biggest competition to all the existing voice assistants. It leveraged one’s voice as a medium of input. Few days back, Google introduced Google Lens. Now it can focus on one’s vision. Google Assistant will now see through the camera and augment it with smart suggestions and actions. It is also no more a highly moderated space. The CEO, Mr. Sundar Pichai brought in Google Assistant SDK which will allow anyone to integrate Assistant to their devices. Anyone can now have the support of Assistant in their work.

With AI, Google can now not only arrange the photos but also can enhance them. In Google Photos, machine learning recognises faces, sceneries, moments, objects and arranging photos on the basis of them. It can also remove obstructions too. Say, one takes a photo of a lion in a zoo, but there’s the cage that’s coming as any hindrance. Machine learning can now automatically remove the nets from the photo giving you a flawless capture.

And then Google went ahead and announced a deal. Google’s AI is now being opened up to be used by anyone. All of Google’s machine learning knowledge can be acquired by chemists, biologists, pathologists, researchers and more to train their own AI models which can potentially help detect cancer better, improve gene sequencing capabilities, run high volume research models and more.

In Android too, AI is working hard to make it a much more user friendly interface and to make the experience better. It will speed up the booting time of Smartphone. It will autofill data and details based on context. And then there’s smart text selection. Android O can look for common things that one can copy off a piece of paper. Names, numbers, addresses. When someone will hover the phone over the paper, Android will highlight the text and copy it in the device.
In Short, Google is keen on showing the new magic to the market that can now be pointed as the best of the lot. Welcome to the future, people. A New Era.