Monthly Archives: August 2013

Engaging Website Visitors with Responsive Design

It’s no secret that responsive design is the latest buzz in the web design industry. With the ‘mobile-first’ strategy, it’s responsive design that every business is opting for and all the brands are switching to. However, responsive website is not just about creating the site’s layout visible on every handheld devices (mobile phones, smartphone and tablets), rather, the tricky part is to make the site look good across all devices and mobile browsers. Therefore, if your designer has not got proper plans formulated, a responsive site might look bare and boring.

The rule of the thumb for web designers is to flex their creative muscles while creating the responsive websites which in turn will engage the visitors and influence the conversion rate. Herein, we will offer you some tips on embracing creativity while designing responsive websites.

Astounding Typography
While designing responsive websites, you need to consider the elements that are going to look good on smaller screen size. Brilliant typography is a good practice in web design services but it’s an utmost necessity in designing a responsive website. With the shrinking of the screen sizes, the elements in the website should also transform and this is very true for typography.

Secondly, it is recommended to use different headings and texts in various sizes. Usually, large sized headlines and headers are common in desktop designs and it need not discontinue in the smaller devices. Using JQuery plug-in like FitText to decrease the text size would be viable.

Alluring Images
Images acquire an important place in web design and when it’s about responsive design, the images need to be smaller yet brighter and should be scaled down. Different image sizes and tons of layouts can be used in responsive design. It is imperative to focus on the images you choose and the way you use them. This is because as the screen sizes get bigger or smaller, the shape of the image shall change and you might need to crop out or reveal certain portions of the image.

Ensure that the large photographic images have no graphical content which would be cropped out when windows size changes. In case of the graphical images, you need to ensure that the images load fast and are clearly visible on the smaller screens.

Clean Navigation
The visitors should exactly know how to move around your site, especially when they are browsing the site through smaller devices. At times, creating navigation for responsive websites might seem a troublesome affair as the navigation menus need to be created which can be easily condensed to fit portrait dimensions. When you have a few links to deal with, this won’t be a problem as then the menu can be either made smaller or made to condense near the top or a drop down menu can be created. It’s only the content-heavy website wherein handling the navigation can get a bit difficult.

User-Friendliness
Mobile web users always seek for speed and hence you cannot have your visitors waiting for ages for a page to load. They also do not like to pinch and squeeze their screen too much and it is further annoying for the visitors when they have to search for the right button so as to find specific content or to move to the next page. This actually distorts the user-experience.

The best thing to be followed in responsive web designing is to pay minute attention to every detail and strive in making the site intuitive. Make sure you place the call-to-actions buttons and social networking icons in the right places so as to make the website shareable!

A Final Note
Responsive websites hindering creativity is a myth. Whether it’s coding or designing, responsive websites always leave enough room for creativity. Sketching out the concept and planning will lay the foundation for intuitive responsive design that will convert visitors into potential business leads.

Facebook Marketing Campaign with the New Facebook Insights

If you’re dwelling in Facebook to improve the visibility, you must have been seeking for better analytics tools that would assist you in measuring the success as well as give you a better understanding on what’s going on in your Page. In this regard, ‘Facebook Insights’ has evolved as a blessing that will offer detailed report and important data pertaining to how the fans are engaging with your page. The new “Insights” feature lets you gather info on the percentage of organic, paid, and viral reach of the audience into your page as well as helps you gather the demographic data related to user-reach and user-engagement metrics.

In the following paragraphs, we will discuss about the four categories of the Facebook Insights that promise to take your result tracking metrics to the next level.

Overview: In the overview section, you will get an overall view of the entire page’s health. In this category, different variables such as Page Likes, the number of people talking about your page, the weekly reach of your post are revealed. You can evaluate each of the post, its “virality”, the number of “engaged users” and the number of unique people who have created a story from your post (“talking about this”). This feature will help you find out the stuff that is working and stuff that is not.

New Facebook Insights Overview

 

Page: This section lets you explore your page’s “Likes”, the “Net Likes” and the sources from where those “Likes” have come (“Where Your Page Likes Came From”). This section will give you a fair comparison about your performance over a period of time.

New Facebook Insights Page Likes , Post Reach, Page Visits

 

Posts: This is the most interesting feature of Facebook Insight. You can measure the overall reach of each of the post you have published in your page and gather info on user-engagement of each of the post. You can also view the percentage of the people who liked, commented, shared or clicked on a post after seeing it. This really works as it makes you aware of the areas where you need to improve. “When Your Fans Are Online” is one fantastic feature brought in! This graph shows the time when your fans are online. Now you know the best time to pour in the updates in your page, don’t you?

New Facebook Insights All Posts Published

 

People: This lets you know about the demographics of the people who have liked your brand’s page. The data can be evaluated in three parts:

1.Your Fans, wherein you can find the basic demographic data that includes age, gender, language and location.

2.People Reached, which shows you the demographics of the people who saw your content in comparison to the rest of all the Fans.

3.People Engaged, where you can find the information about the demographics of the people who have engaged with the posts in comparison to the overall demographics of your page fans.

New Facebook Insights All Fans, People Reached & Engaged

 

If you are a serious Facebook marketer, you just cannot afford to miss out on the new ‘Facebook Insights’! You can track the progress of the campaign, evaluate the source of traffic flowing in to your page as well as track their demographics. You will have a crystal clear idea about the things that are working and the areas that need special attention. Above all, its’ simplistic attribute add to the comprehensive benefit.