Monthly Archives: June 2015

Google to integrate ‘Buy’ button on mobile searches

Search engine giant Google has been on toes to add a buy button on its search results pages for products on mobile devices. As per the reports from ‘The Wall Street Journal’, the button will appear next to sponsored or paid search results, appearing on the top of the page. This will be displayed under “Shop on Google”. On clicking the ‘buy’ button, users will be re-directed to another Google product page to complete the purchase along with the option to choose colors, sizes and shipping options.

This move is marked as a strategic shift by Google that is eyeing to delve deeper into retail sector and directly step into Amazon and eBay’s territory. On the other hand, Amazon, is eyeing at integrating shopping through its new hardware called the Dash Button. Dash Button, a Wi-Fi-enabled device that will instantly order a pre-determined product (with size, quality colors) within seconds of pressing it.

Insofar Google’s ‘Buy’ button is concerned, it has raised concerns among the online retailers on the perspective that their brand identity might take a beating as users might deem it as Google’s brand. The program, however, will have Google allowing buyers to opt-in to retailers’ marketing programs and let retailers collect customers information. Google although, will save customer payment info before channeling them to the retailers.

Stringent Focus on Mobile
Since 21st of April, Google’s prime focus has been on the search conducted through mobile devices, giving a waking call to the webmasters who have been ignorant on developing mobile-friendly websites. Google informed that the websites that are not mobile-friendly will be marked-down in search rankings and boost the rankings of the websites that are. A Google spokesperson added that mobile friendliness will not be the sole criteria for mobile search results. An unresponsive website with high quality content, could still rank high in the search results.

Local search queries made through mobile take over desktop in USA. India not far behind.

We are half-way through the year 2015 and already, mobile has overtaken desktop for local search query volume in USA. According to a recent research from BIA/Kelsey, 66.5 million local search queries in USA have been made via mobile devices compared to desktop’s 65.6 million. And it is expected that by the end of this year, these figures will multiply in quantum. While it is expected that desktop searches will go down to 64.6 million, mobile searches might swell 23%, surging to almost 81.8 million.

Mobile Search Queries increase graph

As per statisticians, the trend of searches through mobile devices will ascend over the next five years and the local desktop searches are predicted to decrease by about 500,000 each year. The growth of mobile search will be such rapid that it might sky up to 13 billion queries by 2016. By 2019, BIA/Kelsey foresees an annual searches of merely 62.3 billion in desktop compared to 141.9 billion through mobile.

India was expected to surpass more than 200 million mobile internet users by June this year on the back of growing smartphone penetration, is also not lagging behind this trend! The number of searches being made through mobile devices is also expected to catch up in India at an overwhelming rate, within 2016-2017. This means, the search ad spending through desktop will droop and will come closer to the ad spent through mobile, in days to come!