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Online Marketing for Supertron Infotech

Marketing is an important activity for an organisation that brings contribution to the growth to an enterprise. Investments being spent on marketing is solely done to make reach of the product message to consumers at large and improve the return on investment. Though in tradition marketing it is difficult to make your products make reach to your targeted consumers at large in the right time of their need, Online Marketing here fills up the gap. Making it an efficient way of marketing of building up your brand.

For a start up company or for a well established organisation there are certain points that must be taken into consideration to make your marketing function smoothly, through online marketing employees can utilize it to cover up these marketing points. Such as:-

  1. Customer Pivot –Customer is the central pillar for every business organisation, without which enterprise will never be able to operate in the long run. The sole reason for every organisation is to address the needs and problems of their targeted customers.
    Through online marketing method, the board of directors of the enterprise will be able to segregate the data. Making them capable to understand the needs of their targeted consumers, giving a clear insight of the needs of the customer, their professional data which would give a better idea of their budget with respect to the price of your products.
  2. Product Points –You may have your products ready that speaks to your consumers about their specifications, features and applications of the product. Though traditional marketing have the potential to make your products message reach to the consumers but through online marketing the message can reach out to your targeted consumers at any time of the day and at any device. Thus making it flexible and an efficient way of marketing. Your products message either by image content or video content is now possible to reach to every electronic device as the eco-system of online marketing is much better programmed to function than that in the past years.
  3. Marketing Points –In the above two was about pre-marketing work however it is also important to look into the aspects of post-marketing work. Here in this case the board of directors using online marketing work can learn about the clicks, views and the number of impressions they achieved as well as the number of customers who have taken actions with the marketing campaign, such as filling up of forms or calling to our sales executive.
    Through this the board of director then get the idea whether their investments in this marketing platform is efficient or not. As well as which regions of the country have given a better or poor performance of your marketing. In which the company’s employee executive and directors make a firm decision for the next marketing campaign.

Work From Home – Challenges faced by team leaders and Managers

digital marketing company in kolkata

Supertron Infotech , software company in Kolkata


Virtual team meeting and work is now the trend happening across the world as the practice of lockdown and social distancing are being implemented due to the directions from the Government Authorities. As work from home are being practiced by company employees, managers and directors of the organisation, studies have demonstrated that remote working are more productive, healthier and attain positive work – life balance.

However not all things that are positive brings glooms and blossom in a situation. As there are certain disadvantages of work from home that pose a challenge for the team leader and manager.

  1. Managing Projects – One of the biggest challenges that are posed this lockdown season is how to manage projects. Whether it is group work or work that is to be completed by team member solely, the work of the team leader is to make sure that the deadlines are met to make the company goals achieved.
    As communication will be without any physical contact with no real meet, it becomes difficult to maintain a proper track of individuals task and ask questions related to the work queries.
    In such moments it is best for companies to start utilizing services that offer a broad range of project making and management facilities. Such as online project making platform, dedicated pages which assigns to team members what are their jobs for the given day.
    Supertron Infotech Private Limited one of the leading software company in Kolkata have undertaken many projects of our clients, delivering them the required software products and services required for their enterprise. And with this lockdown scenario, our team members in charge of software developers are keen to present you platforms where through the ecosystem of the software employees of your organisations can work efficiently in preparing projects for the team as well as update your work status. This ensures your team leader to know where you have worked and what is left up to cover.
  2. Lack of communications and high disturbances – As team members reside in different regions, there are certain issues where team members may face due to personal reasons. Such as poor bandwidth of internet services to certain household chores that may interrupt the work of employees and make it difficult for the team member to continue.
    In such moments it is best for your team leader and other team members to inform about your work statuses through chat boxes. It is best for team leaders and managers to opt for chat services that can be used for internal communications only. Such as zoom software. You can also opt chat services for your own organisations by ascertaining software development organisation to create such chat platform. Team members of Supertron Infotech Private Limited have taken such similar projects in the past for our clients and have successfully deployed our services which have been highly useful for their needs.
  3. Trust building – As communication can be a problem among team members, a sense of mistrust can also arise within the group. This makes team leader fell that employees are not seriously working at their remote place and that they are not committed enough on the given project.
    At this moment it is best for employees to set an objection towards work. They must have the motivation to complete the task. Have a clear vision on their mind on how to solve issues and bring adequate results at the end of the working day.


Challenges from work from home

In the wake of the Covid-19 disease spreading at an alarming rate around the world many government authorities of different countries have ordered company directors, manager and employees to start practicing to work from home. It may seem to be an easy task for employees to follow this order, it does not seem to be that easy than it is with it’s challenges.

As your habit of commuting from home to office is now halted, it has now made your work life to be more comfortable as the hassle to dress up and leave for work in hurry is now reduced. But this does not lead your life to be in an all rainbow and unicorn feel.

Employees of Supertron Infotech Pvt Ltd induced in providing online marketing and software services to customers have started the habit of working from home. And as other office employees are facing challenges from work from home have found ways to work properly and efficiently from home.

  • Distractions – Personal things are something that when it comes in between your work space creates a distraction to you while your work. TV, music system, chores from the family members are some of the answer why distraction occurs. Even if they are from the other side of the work room.
    In order to curb such thing it is best to manage your personal space properly. Reduce the TV volume while your kids are watching it. Avoid the chores among family members by setting down family issues a day before your work.
  • Managing your work time – work from home becomes a pleasure for employees as they are given the freedom to work whenever they want. Being quarantined at home tends to make people lethargic and thus work from home becomes difficult. Thus, it is best for you to make schedule according to your work as well as activities for house related issues. Take extra time after lunch to cover up your house related issue. Exercising daily will keep your body to remain active and thus you can follow your regular routine.
  • Direction from boss is not done well and team communication becomes fragmented – while working in office cubicle you are close to your office colleague where you can work efficiently when you are in trouble at work; as you take support from them to complete the job. Even direction from your superiors gives you an idea where you should focus more to make your work complete.
    Working at home tends to loosen your team communication. The lethargic routine followed plus worked disturbed will often make you not follow communications with your office colleague which reduces your work efficiencies. At times in the middle of your work you may face communication lagged because of the poor network coverage in your house or room or locality. Any one of the three.
    Thus, during such scenarios it is best to be active before you start a team communication. Improve your activity both mentally and physically. Move your body a bit, exercise for the start of the meeting, wash your face to make you feel fresh before the meeting. Also check the strength of the network coverage so that your online meeting coverage is done smoothly without the any hassle.

How to Keep Staff Motivated Without Having To Manage Them – Tips from SIPL

Manage Them – Tips from SIPL

Many organizations tell that they want to get closer to their staff to motivate them and keep them enthusiastic in their jobs, but they lack the social skills to determine how best to do it.

Some express the concern that they feel isolated from their teams, even though they might actually be working in the same office.

So, what’s the best way to enthuse and motivate staff, without giving the impression you’re micromanaging them, or running the risk of ‘looking over their shoulder’?

The old method of ‘managing by walking about’ has been tried by many, but there can be that awkward feeling that you’re interfering with your staff’s work, or the fear that they think you’re continually checking up on them. How can you carry this out without making it appear overbearing?

Here are some tips:

  • Build trust and understanding with your staff first. If you start trying to get closer to them without doing this first, they’ll wonder what you’re up to. Make it a natural progressive step by discussing work schedules, identifying goals and building trust first.
  • Listen more than talk. Identify what’s on their minds and let them open up to you. Don’t be judgmental in any way, or they’ll not trust you and certainly won’t open up.
  • Look for examples of good work. The old saying ‘catch someone doing something right’ is a good adage here. Try to find something good to say without being patronising. They’ll see through you if you imply you’re happy they arrived at work on time! Find something specific and thank them for the good effort.
  • On the other hand, if you see they are struggling with some area, or the quality of work isn’t up to the standard you were expecting, discuss what needs to be done to assist them in developing the skill or eliminating the poor performance.
  • Watch how they react with other team members. If you see they are happy and productive when with their teammates, but calm up and go silent when you turn up, that should be sending you specific messages. Don’t try to be ‘friends’ with them, if that’s not your natural style. Be friendly-professional and you’ll find they start being more relaxed in your company.
  • Find out what personally motivates them. In your ‘walking about’ sessions, you can discuss what actually drives them and what makes them tick. As you listen to their concerns, you’ll notice specific areas crop up more than others. Does the person need more attention from you? Is their work being recognised? Have they got a personal development plan lined up so they can see how they can progress in the department or company? Each person will be motivated differently from their colleagues, so match the discussion to the driver.

Managing by walking around is a great opportunity for you to keep up-to-date with people’s challenges, concerns, abilities, learning needs and strengths. Use these times to encourage your team to develop and communicate effectively as you improve the service you offer to your customers.