Category Archives: Web Development - Page 2

Engaging Website Visitors with Responsive Design

It’s no secret that responsive design is the latest buzz in the web design industry. With the ‘mobile-first’ strategy, it’s responsive design that every business is opting for and all the brands are switching to. However, responsive website is not just about creating the site’s layout visible on every handheld devices (mobile phones, smartphone and tablets), rather, the tricky part is to make the site look good across all devices and mobile browsers. Therefore, if your designer has not got proper plans formulated, a responsive site might look bare and boring.

The rule of the thumb for web designers is to flex their creative muscles while creating the responsive websites which in turn will engage the visitors and influence the conversion rate. Herein, we will offer you some tips on embracing creativity while designing responsive websites.

Astounding Typography
While designing responsive websites, you need to consider the elements that are going to look good on smaller screen size. Brilliant typography is a good practice in web design services but it’s an utmost necessity in designing a responsive website. With the shrinking of the screen sizes, the elements in the website should also transform and this is very true for typography.

Secondly, it is recommended to use different headings and texts in various sizes. Usually, large sized headlines and headers are common in desktop designs and it need not discontinue in the smaller devices. Using JQuery plug-in like FitText to decrease the text size would be viable.

Alluring Images
Images acquire an important place in web design and when it’s about responsive design, the images need to be smaller yet brighter and should be scaled down. Different image sizes and tons of layouts can be used in responsive design. It is imperative to focus on the images you choose and the way you use them. This is because as the screen sizes get bigger or smaller, the shape of the image shall change and you might need to crop out or reveal certain portions of the image.

Ensure that the large photographic images have no graphical content which would be cropped out when windows size changes. In case of the graphical images, you need to ensure that the images load fast and are clearly visible on the smaller screens.

Clean Navigation
The visitors should exactly know how to move around your site, especially when they are browsing the site through smaller devices. At times, creating navigation for responsive websites might seem a troublesome affair as the navigation menus need to be created which can be easily condensed to fit portrait dimensions. When you have a few links to deal with, this won’t be a problem as then the menu can be either made smaller or made to condense near the top or a drop down menu can be created. It’s only the content-heavy website wherein handling the navigation can get a bit difficult.

User-Friendliness
Mobile web users always seek for speed and hence you cannot have your visitors waiting for ages for a page to load. They also do not like to pinch and squeeze their screen too much and it is further annoying for the visitors when they have to search for the right button so as to find specific content or to move to the next page. This actually distorts the user-experience.

The best thing to be followed in responsive web designing is to pay minute attention to every detail and strive in making the site intuitive. Make sure you place the call-to-actions buttons and social networking icons in the right places so as to make the website shareable!

A Final Note
Responsive websites hindering creativity is a myth. Whether it’s coding or designing, responsive websites always leave enough room for creativity. Sketching out the concept and planning will lay the foundation for intuitive responsive design that will convert visitors into potential business leads.

Should I use ccTLDs for sites not targeted to those countries?

(ccTLD) : A country code top-level domain (ccTLD) is an Internet top-level domain generally used or reserved for a country, a sovereign state, or a dependent territory.

I want you to go in with your eyes open, because you can pick any domain you want, but if you pick a domain like .ES or .IT because you think you can make a novelty domain, like google.it, “Google it,” or something like that, be aware that most domains at a country level do pertain to that specific country. And so we think that content is going to be intended mainly for that country. So I got a great question from someone who wanted .LI to stand for Long Island. And we looked into it, and .LI is Lichtenstein. And the fact is, it’s in active use, a lot of people are using it, it was very clear that the intent for .LI is overwhelmingly Lichtenstein. So if you change the intent and you make it about a region, like .Long Island, or something like that, then you’re sort of doing a disservice to that country code top level domain. Now, that said, there are a few country code top level domains that are sort of generic, because for example, IO stands for the something related to the Indian Ocean. But there were very few domains that were actually relevant to that. And a lot of start ups were using it.

And it was something that was really much more applicable to the entire world. And so we do periodically review that list. And if we see something that is primarily used worldwide and that’s not really all that’s specific to that country, then we might go ahead and say, OK, this is a generic country code level top level domain. So go ahead and even if you have a .IO domain, don’t target it just to the Indian Ocean. Anybody worldwide could potentially see that in their search results, or are more likely to. But I wouldn’t necessarily count on given a certain domain, yeah, it will certainly be generic, or something like that.

We do provide a list of those generic country code top level domains. And we’ll provide a link to that in the description for this video. But I wouldn’t get too far ahead of it, because if you jump on to a certain, for example, there’s .KY, and if you say, oh, I’m going to make that all about Kentucky, well,that might work for you. But it might not work for you. And so it’s the sort of thing where if you assume that you are going to be able to take things away from the Cayman Islands and turn it into Kentucky, well, if the Cayman Islands is already using .KY, then I wouldn’t assume that you’ll be able to necessarily apply it in this general or generic sort of way. So that’s just a little bit about country code domains. I wouldn’t get too far ahead of yourself, because if you go and pick a really weird novelty domain that nobody else really uses and mostly is used by this other country, we’re still probably going to assume it’s most relevant to that particular country.

Sourcehttp://youtu.be/yJqZIH_0Ars
Credits : Matt Cutts

Is Google concerned about hidden text inside the drop-down menu in a website?

This is not a huge concerned but let us discusses and compare the different consequences. It’s pretty regular on the web for people who want to say- “Click here” and then show the manufacturer details just ask captions show reviews and that’s a pretty normal indium at this point. It’s not deceptive nobody’s trying to be a manipulative uh…

The text that is inserted in the drop-down menu to enrich the user-experience is fine, but if the text has little to do with the users and distorts the user-experience then it will affect the overall credibility. While using nice Ajax, it should also be remembered that the content is not messed up. Lot of people access the Internet via mobile phone and the drop-down content plays an important role therein. Especially, the mobile web users seek for high usability from the sites using drop-down navigation and as long as you are not trying to be deceptive with your measures, the content hidden in the navigation menu would not bother the site’s credibility.

Source : http://youtu.be/EsW8E4dOtRY
Credits : Matt Cutts