How does Mobile Apps Help your Business


Now-a-days Mobile Apps are the new technical toy. There’s a number of Mobile Apps for almost every task that we do in our everyday life. These apps make our lives easy in a number of ways. This has changed the way people communicate or shop or work. According to a survey Indians spend on an average 169 minutes per day on their smart phone. This has affected the businesses also. The total scenario of Marketing and Selling has changed. Businesses are targeting their customers directly through mobile apps and in-app rewards. And if you are thinking that mobile apps are only for big names and brands then you are wrong. More and more number of small and midsize business is following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. You must have noticed that Increasing number of small businesses with whom you interact in your day to day life has dedicated mobile apps – be it the corner coffee shop or the beauty spa downtown.

In case you are still not sure that why you too need to have a mobile platform, then here are top benefits of going down this path sooner than later.

  1. Be Visible to Customers at All Times

As per the survey mentioned above, out of average 169 minutes that  Indians spend on smartphone, if you can steal 4-5 mins or atleast be in their way while scrolling, can be an advantage to your company.

  1. Create a Direct Marketing Channel

Your App is your biggest tool to connect and motivate masses through various app functions. You can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds and much more.

All the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through Push Notifications you can easily remind customers about your products and services whenever it makes sense.

  1. Giving value to Your Customers

You can integrate your loyalty program into your app and implant in your customers a sense of mutual benefit and fair business.

  1. Increase your Brand Recognition

A mobile app for your business can greatly enhance your brand awareness. For that you will have to build an app with amazing features and User experience that your customers will love. You should keep your customers involved with your app. As the “effective frequency” rule in advertising says – Hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

  1. Improve Customer Engagement

You should include features in your app so that your customers will be able to reach upto you for various products and services in few clicks. This will make them use your app every time they need the services.

  1. Stand Out From the Competition

This is the time when many small businesses are embracing mobile technology. By adopting the technology earlier and implementing the above points in your mobile strategy, you can surely be ahead of your competitors and outperform them.

Now you must be sure about the mobile apps for your business, haven seen the benefits of it. You can hire an app development agency, or bring your own in-house app development team on board (depending on how much emphasis you’d like to put on your mobile strategy).

If you plan to make a great mobile app (android or iOS) for your business then consider checking out this. It will give you a headstart.