Social Media



With service demands increasing in India and the application of technology now being easy to use, it now makes it clear for young minds to start a new business, service oriented in online platform. Supertron Infotech Pvt. Ltd known as one of theleading E-Commerce as well as Web Developer Company in Kolkata helps to reach out your businesses to consumers who are looking for what they need.

We help your business in the online platform to grow the numbers both in reach as well as in conversions by making it well aware to the people in both search, social media as well as word of mouth.

Search – The most common application used in our finger tips thanks to the advance technology in mobile phones where consumers can now search on the go with affordable internet access. Our professionals in Google AdWords place your ads in the search platform in terms of Title search ads, display ads (image ads) and Video ads (YouTube). We place the bets in those set of keywords where your ads will be displayed to the target consumers you require.

Social Media–The place where you get a large number of consumers, we make sure that your ads in the Social Media when shown to the targeted consumers are not only done in terms of title writing, but also make your business posters look appreciated as well as persuasive to make the consumers click on the ad about your business deals.

E-Commerce – Online shopping is now the most convenient way to make your business run smoothly with little hassle. We develop E-Commerce websites from platforms like Shopify, WordPress as well as from programming. Our professionals makes sure that the sites we make for your product to be delivered online to your consumers are made responsive both in mobile devices as Apps as well as on browsers. Such that your payments to be received are done instantly with no disruption.

With the competition to reach the targeted audience first increases, making a well responsive website, selecting the right set of keywords for your search, marketing the right set of display ads with the correct and attractive features of your business is a must. And that Supertron Infotech Pvt. Ltd makes sure that the quality score of your ads is well above mark in the Google as well as other online marketing sites.  That is why our clients rely on us the most when it comes in terms of growing their business. And we make our commitment in making the most of their investment.

How to Keep Staff Motivated Without Having To Manage Them – Tips from SIPL

Manage Them – Tips from SIPL

Many organizations tell that they want to get closer to their staff to motivate them and keep them enthusiastic in their jobs, but they lack the social skills to determine how best to do it.

Some express the concern that they feel isolated from their teams, even though they might actually be working in the same office.

So, what’s the best way to enthuse and motivate staff, without giving the impression you’re micromanaging them, or running the risk of ‘looking over their shoulder’?

The old method of ‘managing by walking about’ has been tried by many, but there can be that awkward feeling that you’re interfering with your staff’s work, or the fear that they think you’re continually checking up on them. How can you carry this out without making it appear overbearing?

Here are some tips:

  • Build trust and understanding with your staff first. If you start trying to get closer to them without doing this first, they’ll wonder what you’re up to. Make it a natural progressive step by discussing work schedules, identifying goals and building trust first.
  • Listen more than talk. Identify what’s on their minds and let them open up to you. Don’t be judgmental in any way, or they’ll not trust you and certainly won’t open up.
  • Look for examples of good work. The old saying ‘catch someone doing something right’ is a good adage here. Try to find something good to say without being patronising. They’ll see through you if you imply you’re happy they arrived at work on time! Find something specific and thank them for the good effort.
  • On the other hand, if you see they are struggling with some area, or the quality of work isn’t up to the standard you were expecting, discuss what needs to be done to assist them in developing the skill or eliminating the poor performance.
  • Watch how they react with other team members. If you see they are happy and productive when with their teammates, but calm up and go silent when you turn up, that should be sending you specific messages. Don’t try to be ‘friends’ with them, if that’s not your natural style. Be friendly-professional and you’ll find they start being more relaxed in your company.
  • Find out what personally motivates them. In your ‘walking about’ sessions, you can discuss what actually drives them and what makes them tick. As you listen to their concerns, you’ll notice specific areas crop up more than others. Does the person need more attention from you? Is their work being recognised? Have they got a personal development plan lined up so they can see how they can progress in the department or company? Each person will be motivated differently from their colleagues, so match the discussion to the driver.

Managing by walking around is a great opportunity for you to keep up-to-date with people’s challenges, concerns, abilities, learning needs and strengths. Use these times to encourage your team to develop and communicate effectively as you improve the service you offer to your customers.


Diwali Celebration at Supertron Infotech Pvt. Ltd.

diwali 2019

Diwali 2019


Dazzling earthen lamps, vivid lights, finger-licking foods and firing crackers are the real gems in Diwali celebration! Diwali, being the festival of fun, gaiety and jollification is a sheer time to get a taste of Indian culture. Have you ever thought of celebrating Diwali festivities at work? Sounds dull? How about making diwali celebration, a way interesting, unlike daily routine at work

We at Supertron Infotech Pvt Ltd celebrated a festival of lights with style. We organized work space decoration, creativity and power of innovation in our employees. In our own small way, we organized a Diwali event, which we celebrated in a very traditional way. The day initiated with office decoration with mesmerizing colors of Rangoli, perfume of flowers and sparkle of lights. It was heartening to see all employees dressed in traditional attires, brimming with happiness and preparing themselves for this occasion. We have tradition of performing Laxmi Ganesh Puja at our premises which was attended by every employee to take ashirbad from God for our future progress.

After Puja, there was an arrangement of lunch which turned out to be super excited for all of us. We all were excited to get to know what was there within that wrapping paper and was waiting anxiously for it. Lastly, our HR manager has handed over the wrapped gifts to all of us which made our Diwali more special.

Celebrating Diwali with Supertron Infotech Pvt Ltd was fun and exciting and love to see more such occasions in our premises. HAPPY DIWALI TO ALL!!


Importance of UI/UX in Mobile App Development by Supertron Infotech Pvt Ltd.

In today’s competitive scenario, UI/UX of software, mobile app or a website is as important as its functionality. No matter how useful the features are, but if it is not user friendly, it won’t be successful. UI/UX increases user satisfaction as well as the conversions, and above all it ensure success of the application being developed. The user interface is the key that make users engaged with your business. The more complicated the business logic of your website or web application, the greater the need for a functional user interface.

The UI component of a mobile application enhances the overall look and feel of the app, majorly determining how the application is presented to its users. On the other hand, a good UX largely determines the impact and ease of application usability for its customers. Maintaining an effective user experience results in increased trust and user satisfaction towards the brand. UX routinely improves the applicability and effectiveness of the application through continuous research regarding the target market, industry, user’s need and many other crucial factors.

For any application to be successful in the real world, the company needs to provide the end-users with an engaging and efficient User Friendly Experience. It lets the organization achieve better business goals by building a diligent brand name, improving its reputation, and generating increased user traffic and business revenues. A good user experience is a win-win situation for both sides of the business flow. Below few reasons why we should give importance to UI/UX :

·      Customer Attraction & Acquisition

Successful user experience and design provides a competitive advantage. They will likely overtake price as key brand differentiators that attract new users. Great enterprise UI/UX is more than just effective product design – it’s good business.

·      Customer Retention

By building an application that’s beautiful and intuitive, more people will want to use it, and more importantly continue using it. In this digital world, customer retention is increasingly important as competition grows with every technological advancement.

·      Decreasing Support Cost

If an application is not designed properly, there will be an increased need for training, documentation, and support later, which translates into higher costs. An app that is intuitive and easy to use puts less stress on both employees and the bottom line.

·      Increased Productivity

Better user experience leads to productivity improvements. When you consider the increased productivity over the number of users and hours of day each user is active, the financial impact is readily apparent – and substantial.

With rapid change in technology, it is becoming important for companies to embrace UI/UX design – not as a one-time event, but as a continuous practice of a long-term business strategy.