Sarahah – The new app in market

SIPL-Blog-aug17

In this world of smart phone apps, every now and then a new company comes up with an app and that sparks enormous amount of controversy. One of those app is now doing the rounds in the market. Sarahah. An app that has got parents in the UK and US on their toes merely a month after it made its way to their teenager’s smartphones.
What is it with Sarahah? Let’s explore.

What is Sarahah?

Sarahah is an anonymous messaging/texting service. Once a user registers, they can spread the link of their Sarahah account to their friends or post it via social media platforms. Now anyone with that link can send them anonymous messages. The recipient has no way of knowing who posted the message or responding to it in any way.
Sarahah used to only exist as a website created by the Saudi Arabian developer Zain al-Abidin Tawfiq. The purpose started with the employees who can post anonymous messages to their employer. It gave a voice to those who had something to speak about, but never came out as they had the fear of getting fired.
Later, Tawfiq deliberately thought of taking it to a new level and launching it among a huge base where people speak their heart out. With friends and acquaintances anonymously giving feedback to each other, this can become the new talk of the town. That part of the website is what actually made it well-liked and trendy in the Middle East and Africa.
On June 13 2017, Tawfiq released an app version of Sarahah on both the iOS App Store and Google Play, and it spread like wildfire, entering the Top Three Free apps on both platforms in no time and making the social media platforms go all green and white (The Sarahah post color!). This surge in popularity was also aided by the app’s easy way to share it via any social media platform. Be it in Facebook or in Snapchat, Sarahah messages started to pop out from everywhere.

The Drawbacks

Though once it started off as a connective app in an organization, its usage became more and more unofficial than being official. From being the employee’s punching bag, it started becoming a verbal battleground of the teens. Anonymous messages are becoming the parameters on which people are judging themselves. Though some are finding it fun, others are finding it annoying to see their timeline flooding with messages they can’t even relate too.
But it is for sure, Sarahah has got quite few accounts in this mean time and the idea is already a hot cake in the market. In this era of smartphone, every new innovative app is something that the target audience will surely try to hit and make something out of it. And when it comes to innovative app ideas, who better than Supertron Infotech? The pioneer of Member connect app in the organization and more.
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