Diwali Celebration at Supertron Infotech Pvt. Ltd.

diwali 2019

Diwali 2019

 

Dazzling earthen lamps, vivid lights, finger-licking foods and firing crackers are the real gems in Diwali celebration! Diwali, being the festival of fun, gaiety and jollification is a sheer time to get a taste of Indian culture. Have you ever thought of celebrating Diwali festivities at work? Sounds dull? How about making diwali celebration, a way interesting, unlike daily routine at work

We at Supertron Infotech Pvt Ltd celebrated a festival of lights with style. We organized work space decoration, creativity and power of innovation in our employees. In our own small way, we organized a Diwali event, which we celebrated in a very traditional way. The day initiated with office decoration with mesmerizing colors of Rangoli, perfume of flowers and sparkle of lights. It was heartening to see all employees dressed in traditional attires, brimming with happiness and preparing themselves for this occasion. We have tradition of performing Laxmi Ganesh Puja at our premises which was attended by every employee to take ashirbad from God for our future progress.

After Puja, there was an arrangement of lunch which turned out to be super excited for all of us. We all were excited to get to know what was there within that wrapping paper and was waiting anxiously for it. Lastly, our HR manager has handed over the wrapped gifts to all of us which made our Diwali more special.

Celebrating Diwali with Supertron Infotech Pvt Ltd was fun and exciting and love to see more such occasions in our premises. HAPPY DIWALI TO ALL!!

 

Importance of UI/UX in Mobile App Development by Supertron Infotech Pvt Ltd.

In today’s competitive scenario, UI/UX of software, mobile app or a website is as important as its functionality. No matter how useful the features are, but if it is not user friendly, it won’t be successful. UI/UX increases user satisfaction as well as the conversions, and above all it ensure success of the application being developed. The user interface is the key that make users engaged with your business. The more complicated the business logic of your website or web application, the greater the need for a functional user interface.

The UI component of a mobile application enhances the overall look and feel of the app, majorly determining how the application is presented to its users. On the other hand, a good UX largely determines the impact and ease of application usability for its customers. Maintaining an effective user experience results in increased trust and user satisfaction towards the brand. UX routinely improves the applicability and effectiveness of the application through continuous research regarding the target market, industry, user’s need and many other crucial factors.

For any application to be successful in the real world, the company needs to provide the end-users with an engaging and efficient User Friendly Experience. It lets the organization achieve better business goals by building a diligent brand name, improving its reputation, and generating increased user traffic and business revenues. A good user experience is a win-win situation for both sides of the business flow. Below few reasons why we should give importance to UI/UX :

·      Customer Attraction & Acquisition

Successful user experience and design provides a competitive advantage. They will likely overtake price as key brand differentiators that attract new users. Great enterprise UI/UX is more than just effective product design – it’s good business.

·      Customer Retention

By building an application that’s beautiful and intuitive, more people will want to use it, and more importantly continue using it. In this digital world, customer retention is increasingly important as competition grows with every technological advancement.

·      Decreasing Support Cost

If an application is not designed properly, there will be an increased need for training, documentation, and support later, which translates into higher costs. An app that is intuitive and easy to use puts less stress on both employees and the bottom line.

·      Increased Productivity

Better user experience leads to productivity improvements. When you consider the increased productivity over the number of users and hours of day each user is active, the financial impact is readily apparent – and substantial.

With rapid change in technology, it is becoming important for companies to embrace UI/UX design – not as a one-time event, but as a continuous practice of a long-term business strategy.

 

 

Hiring the Best Development Team for Better Output

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Steps To Increase Your App Users’ Happiness

We app makers want our apps to ace all metrics. We want the numbers to climb, be it in the name of engagement, retention, conversion, stickiness, or any other fascinating new metric out there. But the most important metric that essentially decides all these other metrics is the one and only – user happiness.

If your users are happy with your app, they will engage more, convert more and spend more. They will promote your app via word of mouth, which still reigns as the one thing consumers trust most. Not only that, happy users are more likely to forgive any occasional issues that arise in the app, and are more patient with you in general. They are the ones who become loyal customers and brand advocates. Happy users make you happier by validating all your hard work and make your late nights and million lines of code entirely worth the effort.

How to Increase User Happiness

So now that you’ve measured the happiness level of your users, you want to increase their happiness. Here are a few basic principles to follow, if you wish to make and keep your users happy:

Get Their Work Done

First things first – users downloaded your app for a reason. Help them address that reason as quickly as you can. Get them onboarded quickly and accomplish what they came for. They came for music? Skip the e-paperwork and get the music started right away. They came to order food? Oh boy, they are hungry, and will shoot you down if the app wastes their time. In short, get to the point quickly, and first finish the primary task they downloaded your app for. All the other chores like logging in, creating account and learning the new features can be done later.

 Always Be Around To Listen

Make yourself easily accessible to the users at all times. Live chat, phone support, social media, whatever it takes, be there when the users need you. If they are having trouble finding what you need and you aren’t available to assist, you are giving them a bad experience they may not forgive.

Always respond to user queries. In places like social media, public forums and app store reviews, how well you interact with one user will establish your image with every other user who sees it. Answer questions, resolve problems and offer solutions promptly to really make users happy.

Keep the App in Top Condition

This one easily goes without saying – keep your app working flawlessly. Make sure it is up to speed, loads up quick, no bugs and crashes and definitely no data leaks. If you secure all ends and get the work done, your users will stay happy, simple.

Wrapping Up

Happy users make happy businesses. So make sure that above all the dozens of KPIs you manage, user happiness remains your core priority, because in the end, that is what brings in the money and the accolades.