Monthly Archives: July 2013

Should I use ccTLDs for sites not targeted to those countries?

(ccTLD) : A country code top-level domain (ccTLD) is an Internet top-level domain generally used or reserved for a country, a sovereign state, or a dependent territory.

I want you to go in with your eyes open, because you can pick any domain you want, but if you pick a domain like .ES or .IT because you think you can make a novelty domain, like google.it, “Google it,” or something like that, be aware that most domains at a country level do pertain to that specific country. And so we think that content is going to be intended mainly for that country. So I got a great question from someone who wanted .LI to stand for Long Island. And we looked into it, and .LI is Lichtenstein. And the fact is, it’s in active use, a lot of people are using it, it was very clear that the intent for .LI is overwhelmingly Lichtenstein. So if you change the intent and you make it about a region, like .Long Island, or something like that, then you’re sort of doing a disservice to that country code top level domain. Now, that said, there are a few country code top level domains that are sort of generic, because for example, IO stands for the something related to the Indian Ocean. But there were very few domains that were actually relevant to that. And a lot of start ups were using it.

And it was something that was really much more applicable to the entire world. And so we do periodically review that list. And if we see something that is primarily used worldwide and that’s not really all that’s specific to that country, then we might go ahead and say, OK, this is a generic country code level top level domain. So go ahead and even if you have a .IO domain, don’t target it just to the Indian Ocean. Anybody worldwide could potentially see that in their search results, or are more likely to. But I wouldn’t necessarily count on given a certain domain, yeah, it will certainly be generic, or something like that.

We do provide a list of those generic country code top level domains. And we’ll provide a link to that in the description for this video. But I wouldn’t get too far ahead of it, because if you jump on to a certain, for example, there’s .KY, and if you say, oh, I’m going to make that all about Kentucky, well,that might work for you. But it might not work for you. And so it’s the sort of thing where if you assume that you are going to be able to take things away from the Cayman Islands and turn it into Kentucky, well, if the Cayman Islands is already using .KY, then I wouldn’t assume that you’ll be able to necessarily apply it in this general or generic sort of way. So that’s just a little bit about country code domains. I wouldn’t get too far ahead of yourself, because if you go and pick a really weird novelty domain that nobody else really uses and mostly is used by this other country, we’re still probably going to assume it’s most relevant to that particular country.

Sourcehttp://youtu.be/yJqZIH_0Ars
Credits : Matt Cutts

Is Google concerned about hidden text inside the drop-down menu in a website?

This is not a huge concerned but let us discusses and compare the different consequences. It’s pretty regular on the web for people who want to say- “Click here” and then show the manufacturer details just ask captions show reviews and that’s a pretty normal indium at this point. It’s not deceptive nobody’s trying to be a manipulative uh…

The text that is inserted in the drop-down menu to enrich the user-experience is fine, but if the text has little to do with the users and distorts the user-experience then it will affect the overall credibility. While using nice Ajax, it should also be remembered that the content is not messed up. Lot of people access the Internet via mobile phone and the drop-down content plays an important role therein. Especially, the mobile web users seek for high usability from the sites using drop-down navigation and as long as you are not trying to be deceptive with your measures, the content hidden in the navigation menu would not bother the site’s credibility.

Source : http://youtu.be/EsW8E4dOtRY
Credits : Matt Cutts

An Insight on Google Advanced Search

Google registers over 35 million searches per day and undoubtedly is the leading search engine in the world. With each passing day, Google has been upgrading its algorithms and metrics to improve the user experience and provide more relevant results. Advanced Search is one such attempt by Google to help the users retrieve more pertinent information. Whatsoever be your search queries, Advanced Search will help you derive better and accurate search result.

In this post, we shall take you through a tour elaborately describing the specific sections of Advanced Search.

Getting Started

To get to the ‘Advanced Search’, enter your query in the search box. After the results are displayed, look at the right side top corner of the page and click on settings or scroll down to the bottom to find the link named ‘Advanced search’.

Adv search 1 or

Adv search 2

No sooner you hit on the link, you will be led to the Google Advanced Search query page wherein you will find a number of fields with which you can narrow your search.

Google Advanced Search Query Page

This is how the Google Advanced Search Query Page looks like –

Search query pageThe above image shows how Google Advanced Search interface customizes your search queries. This is very powerful for refining your search to provide the most topical and relevant information

How the Advanced Search Page Works?

Enter the search queries or numbers on the Advanced Search page and then choose the different filters to derive the exact set of results. These filters shall help you seek the most relevant information. You can find the pages by mentioning all the key phrases in the “all these words” section. Put the exact words under quotes in the “this exact word or phrase”, type all the words you want to appear in the search result in the “any of these words” section. Put a minus (-) sign before the words which you do not wish to appear in the advanced search result in the “none of these words” section. When you want to filter your search by numeric value (years, price or numbers), put two periods between each numbers in the “numbers ranging from” section.

Other filters will also help you narrow your results-

  • Language: Mention the specific language for displaying the search result. Last updated date, any specific site or domain. Where the search terms appear on the page (in the title, texts, URLs, links or anywhere in the page)

 

  • Safe Search filter: Decide on the option of getting the relevant result or filter the explicit result. When you wish to exclude the adult content from your search result, choose the option “Filter Explicit Results”. Reading level filter- Mention if you wish to annotate the results with reading levels, get only the basic results, intermediate results or advanced results. If you do not want reading level, simply choose “no reading level displayed” filter.

 

  • File type: This will provide you search results in your desired file format. If you want your search result to be displayed in pdf format or .doc format, you need to choose the specific filter from the dropdown and the result will be displayed in the format you chose.

 

  • Usage rights: You can choose the usage rights to find a particular web content. You can find the content that are either “not filtered by license”, “free to use or share”, “Free to use, share even commercially”, “Free to use, share, or modify” or “Free to use, share, or modify, even commercially”.  Upon selecting Free to use or share, you will get results of the sites or pages that are either public domain or holds a license of allowing you to lift and redistribute its content, in an unchanged manner. Free to use, share, or modify will provide you results of the sites or domains that have the license to allow you to lift, modify and redistribute the content. When you want to copy and distribute content or copy, distribute and modify the content for commercial usage, then you need choose either Free to use, share even commercially” or the or “Free to use, share, or modify, even commercially” option.

 

Google Advanced Search is one creative way dedicated to enhance the effectiveness and search experience of the user.

Have you used Google Advanced Search? How has been your Experience? Share your views.