Monthly Archives: March 2014

Page Load Time- How Does It Matter in Anyway?

Over the years, Google has cited multiple factors that would determine the organic ranking of the site. While some were related to the webpage content including the URL, web copy, titles, headers, etc. some stressed on the measurements of the authenticity of the website like the age of the domain, number and quality of inbound and outbound links etc. However, it was back in 2010 that Google announced is obsession with page speed. The search engine giant declared that website’s speed would be one of the factors that would impact the search ranking. According to Google, “Faster sites create happy users. Like us, our users place a lot of value in speed – that’s why we’ve decided to take site speed into account in our search rankings.” Read more »