Monthly Archives: May 2015

Dashing Defragmenters has raised the stakes a little higher

Techlavya Dashing Defragmenters

Techlavya is back, and now it’s bigger and better than ever!

The presentation by Dashing Defragmenters was the first one after new entrants into the Supertronite family had been sorted into their respective teams. It was the ides of May, and the seamless performance by Dashing Defragmenters eased the tiresome week with the effort and dedication of its team members.

As the Mentor of the team Ms. Pragya Dey took the center stage, she started off the proceedings by introducing her team and explaining that for the first time in the history of Techlavya presentations, each member of her team (including her) was wearing an attire related to the colour of the team logo.Capitalizing on such a brilliant concept was an instant hit with the audience and they were surely hooked in for more.

First up was Ms. Madhumita Dutta with the first performance “Let the Tune play!” and she enthralled everyone on floor with her musical prowess. It was a real treat listening to her playing guitar notes of popular Bollywood songs from the 1960s to the recent time.

This stellar show of talent was followed by a presentation named “Open your Third Eye” conducted by Mr. Nirmalya Dutta where he went on to unravel the meanings hidden inside the logos of some of the most popular brands. The crowd was equally awed and impressed with the effort taken to capture these minutest details.

It was then up to Mr. Pratik Chanda and Ms. Pragya Dey to done the role of quiz-masters and start their presentation “Who Am I?” They gave out hints for the audience to guess the names of celebrities who have either born or died in the month of May. Every right answer was awarded with chocolates and quite naturally, there were smiles aplenty!

Just like the icing on a cake, it was Ms. Rituparna Mukherjee and Mr. Agnipravo Sengupta who wrapped up the performance by Dashing Defragmenters with their touching presentation “Respect Women”. Ms. Mukherjee recited a poem written by Mr. Sengupta on women empowerment.

Even the CEO, Mr. Sanjay Chaudhary, could not help but appreciate the excellent camaraderie between the team members and the final fruits of their labour. It was a complete group performance and as Techlavya is moving forward, Team Dashing Defragmenters has clearly raised the stakes a few notches higher!

Why Marketers Need to Tap into the Power of Evergreen Content?

Power of Evergreen Content

Have you ever come across a resourceful content that was written and published half a decade back? If you like to stumble upon sites like Wikipedia and eHow for help, then I’m sure you have! These sites have successfully tapped into the power of “Evergreen Content” – a sustainable content that continues to be relevant way past its publication.

It is is true that nothing in the Internet world disappears, but things slowly get pushed back down the SERPs. And with a steadily falling traffic flow, these content start losing their SEO value. So the strategy should be to create content whose information does not change or become outdated after a couple of months. One must, therefore, avoid creating content that revolve around current trends or news articles.

To clarify the term “Evergreen Content”, let’s look at the types of content that have the highest potential of becoming perpetual in the long run:

  1. Tutorials
  2. “How To” guides
  3. Product Reviews
  4. “History Of” articles
  5. Frequently Asked Questions (FAQs)

How to Write Evergreen Content?

#1. Write for the Beginners

When we tend to produce a content, we aim to make it exclusive for the experts. For example, a comprehensive write-up about emerging SEO techniques which SEO professionals will find handy. But every now and then, something new will emerge and your write-up will slowly be forgotten.

You should rather focus on writing content for the beginners, keeping in mind that you are educating them about the basics. Basics do not change and although a lot has been written on your topic already, you can still make it exclusive by including your own views and experiences.

#2. Keep things Simple, Short and Compact

As you are not writing for experts, it is highly unwise to use a technical language. Break down a long sentence into shorter ones, and use a language that can be understood by anybody. If there is a technicality involved, make sure to explain it in simpler terms.

You also need to keep in mind that unlike experts, beginners are not reading your content to increase their knowledge base; they are simply looking for answers to their problems. You need to keep your content short and compact in order to keep your beginner readers engaged and interested.

#3. Divide the Broad Topic

If you have a broad topic like ‘A comprehensive guide to pet care’, the write-up will naturally be quite long and as a result, most beginner readers will lose interest while going through it. The smartest way to create an Evergreen Content from a broad topic is to divide it into specific and narrower pieces.

So when it comes to the aforementioned topic, ‘How to clean your pet properly?’ and ‘5 things your pet should eat daily’ can be some of the possible narrower topics. Just like eHow does it, you can link these relevant topics together to make it easy for visitors to jump from one relevant topic to another. This internal linking is not only good for keeping visitors engaged to your website, but also greatly helps in getting high rankings in the SERPs.

Evergreen Content + SEO = Evergreen SEO

An Evergreen Content is useless if it is not being searched and visited by people. This is the reason why you need to create relevant evergreen pieces, and let SEO professionals work on giving them the intial push. Once the pieces have reached the desired number of audiences, their efficiency will automatically attract attention and initiate social shares.

Being evergreen, however, comes with its own set of perks! If an evergreen write-up is centred around keywords you would like to rank your website on, it will be able to generate traffic for months or years to come. Your website will get a steady influx of visitors from an Evergreen Content even if it is more a year old. So just think about the highs you’ll get in terms of SEO!

The trick is simple and all you have to do is follow the basics. It is, however, not mandetory to focus entirely on producing Evergreen Content. You can obviously mix things up with articles on current news and latest trends. This will create a good balance and also invite experts who are looking to stay updated.

3 Responsive Design Mistakes that are Needed to be Avoided Immediately

With the release of the Mobile-friendly Update just a couple of weeks back, Google has made its intentions pretty clear! The Search Engine Giant is not going to tolerate an unsatisfactory mobile surfing experience anymore. And this is reason enough for web designers to buckle up, review the responsive design rule-book, and get everything done the right way!

In the last couple of months, I’ve come across numerous desktop websites and have reopened them in mobile devices to check their responsiveness. While most of the elements were working fine, I did notice three common blunders that will not evade Google’s eyes for long.

So what are these common responsive design blunders that are needed to be stopped right now?

No.1: Distortion of Elements

Responsive element distortion

Apart from quality, the one other factor that makes a content readable is its hierarchy. When I was viewing desktop websites on devices with smaller screen sizes, column layouts were behaving like rows in most cases… and as a result, the hierarchy was getting distorted.

The solution is pretty simple: web designers need to explicitly set the padding, height and width of every element to keep it in position. As an added precaution, designers can also set margins to keep them in place.

No.2: Images with Fixed Width

Fixed width images

An image with fixed width is great to view in desktop websites. When the website is viewed on smaller screens, however, the image is pushed off the screen and the user has to scroll ‘right to left’ in order to see the whole image.

Living at a time when something as convenient as Bootstrap is available, there is absolutely no need to keep an image width fixed. The Bootstrap framework allows designers to use a responsive image class. Or else, you can simply use relative units to set the width.

No.3: Wrapping the Navigation bar

Wrapping menus

This is perhaps the most common responsive design mistake in recent times. As a ideal scenario, the navigation bar of a responsive website becomes more compact when viewed on a smaller screen. And I’ve been seeing innumerable cases where the single-line navigational bar that “wraps” or breaks into a two-line navigational bar.

The first solution is a rather basic one. Designers can try reducing the number of items on the bar and placing them as sub-categories. The second, and more viable, option is changing the break point to a lower value. In this way, wrapping of a navigational bar no longer depends on the device size.

As these are the 3 most commonly encountered responsive design mistakes, web designers must waste no time in fixing these blunders if they are getting unpleasant reviews from mobile visitors.

How far will adapting to ‘Mobilegeddon’ save your Business?

Google Mobilegeddon

When the concept of responsive design came into the forefront, it opened up new avenues that completely changed the landscape of mobile Internet usage. Smart marketers, who realized the value of catering to the needs of their mobile customers, adopted this new technique quickly and started yielding great results. However, there were also marketers who were either oblivious, too lazy or too adamant to accept the change.

With the Hummingbird update in 2013, Google had already made its intentions pretty clear – ‘delivering the most relevant results in the most user-friendly way’. With the growing use of Smartphones and Tablets to access the Web, Google could no longer risk mobile users have an unsatisfactory surfing experience. There was need of a serious wake-up call for the non-responsive marketers, and this is the reason why Google took matters in his own hands in October 2014 when the mobile usability component was added to the Webmaster Tools. And hence, the message for marketers was simple: “Either go mobile… or go home!”

What is ‘Mobilegeddon’?

Although hints were aplenty in the following months, Google made the official announcement of the ‘Mobile-Friendly’ update in February 2015 and gave away warnings that this one will have a greater impact on search results than the Panda or Penguin update. Thus, the term ‘Mobilegeddon’ came into being by combining 2 words: mobile and Armageddon (meaning: the end of all things) to define the proposed cataclysmic change that would hit on April 21, 2015.

Impact of ‘Mobilegeddon’ so far

‘Mobilegeddon’ was never meant to affect the searches made on desktop computers. Its target has just been to exclude non-responsive websites from mobile searches. After 2 weeks of its release, there has been nearly a 5% uptick of responsive websites in the SERPs and only 30-35% of mobile searchers are receiving exclusive mobile results.

If you are unconvinced with the stats and figures, you should not forget that the entire re-indexing process is yet to occur on a full scale. So we can expect to see some more changes in the results in the following weeks.

Will adapting to ‘Mobilegeddon’ save your Business?

If you are relieved that desktop search results will be left untouched, things are not going to be as rosy as you expected. Website popularity and Click-Through-Rates are important factors in determining SERP ranking, and the inability to capture a mobile audience will have devastating effects on your desktop rankings as well.

Just like it was told: “Either go mobile… or go home!”

But here comes the big question, “Will adapting to Mobilegeddon save a business?” Or rather, will having a responsive website be the ultimate solution to appease the mobile customers?

Mobilegeddon is just the tip of the iceberg, my friend! In order to attract mobile searchers and convert them into customers, a business needs a lot more than an mobile-optimized website. According to recent surveys, conversion rates are 45% lower on mobile devices than on desktops. How far can a mobile-optimized website improve the figures anyway? The key to success is to tap into the real power of a mobile and use its most efficient feature – making a call.

70% of mobile searchers have reported to use the Click-to-Call feature, and search engines like Google and Bing have reported that ads with an integrated ‘Call’ button have 4-8% higher CTR rates. This is a clear indication that adapting to Mobilegeddon will just prevent a penalty… but you need further improvements to reap the rewards and earn high profits.

Google is a smart player and it will gradually stress on the Click-to-Call feature in future for sure. It has just initiated the mobile movement with Mobilegeddon… be rest assured that there are plenty left to come! If you are smart enough, do not wait for Google to pressurize you and therefore, you should start integrating the changes from now on!

Follow the current trends, stay a step ahead and keep evolving!