Monthly Archives: March 2017

How does Mobile Apps Help your Business


Now-a-days Mobile Apps are the new technical toy. There’s a number of Mobile Apps for almost every task that we do in our everyday life. These apps make our lives easy in a number of ways. This has changed the way people communicate or shop or work. According to a survey Indians spend on an average 169 minutes per day on their smart phone. This has affected the businesses also. The total scenario of Marketing and Selling has changed. Businesses are targeting their customers directly through mobile apps and in-app rewards. And if you are thinking that mobile apps are only for big names and brands then you are wrong. More and more number of small and midsize business is following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. You must have noticed that Increasing number of small businesses with whom you interact in your day to day life has dedicated mobile apps – be it the corner coffee shop or the beauty spa downtown.

In case you are still not sure that why you too need to have a mobile platform, then here are top benefits of going down this path sooner than later.

  1. Be Visible to Customers at All Times

As per the survey mentioned above, out of average 169 minutes that  Indians spend on smartphone, if you can steal 4-5 mins or atleast be in their way while scrolling, can be an advantage to your company.

  1. Create a Direct Marketing Channel

Your App is your biggest tool to connect and motivate masses through various app functions. You can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds and much more.

All the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through Push Notifications you can easily remind customers about your products and services whenever it makes sense.

  1. Giving value to Your Customers

You can integrate your loyalty program into your app and implant in your customers a sense of mutual benefit and fair business.

  1. Increase your Brand Recognition

A mobile app for your business can greatly enhance your brand awareness. For that you will have to build an app with amazing features and User experience that your customers will love. You should keep your customers involved with your app. As the “effective frequency” rule in advertising says – Hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

  1. Improve Customer Engagement

You should include features in your app so that your customers will be able to reach upto you for various products and services in few clicks. This will make them use your app every time they need the services.

  1. Stand Out From the Competition

This is the time when many small businesses are embracing mobile technology. By adopting the technology earlier and implementing the above points in your mobile strategy, you can surely be ahead of your competitors and outperform them.

Now you must be sure about the mobile apps for your business, haven seen the benefits of it. You can hire an app development agency, or bring your own in-house app development team on board (depending on how much emphasis you’d like to put on your mobile strategy).

If you plan to make a great mobile app (android or iOS) for your business then consider checking out this. It will give you a headstart.

Eastern India’s First Mobile App based BIKE TAXI Service powered by Supertron Infotech, launched in Kolkata

Bike Taxi powered by Supertron

Supertron Infotech, a leading IT services provider in Kolkata has provided Mobile App Development services since 2009 to varied businesses, big and small. But this time, it has ventured into something unique. Something that has immense potential to change the face of transport in Kolkata. K BIKE TAXI, a mobile app based startup has partnered with Supertron Infotech for the challenging task.

K BIKE TAXI, a bike-taxi service in the New Town area, unveiled a grand launch in Kolkata on 17th March 2017. The service was launched by honourable West Bengal Transport Minister Suvendu Adhikari in the presence of Shri Sabyasachi Dutta, Mayor of Bidhan Nagar, MLA Shri Sujit Bose, Shri Sanjay Chaudhary, CEO of Supertron Infotech and other dignitaries.

The New Town Rajarhat belt that houses most of the IT companies – will now have an easy mode of transport to commute from one place to the other with a simple K Bike Taxi app. The K bike Taxi app available on android devices like any other taxi service provider will also have usual features such as a ride tracker, fare estimation and panic button.

The project is so important that the government officials told that they are hoping to launch it in all over Kolkata and West Bengal.

Supertron Infotech Pvt Ltd (SIPL) is the Proud Technology Partner of K BIKE TAXI. The entire Technological Operation viz. mobile app for commuters, mobile app for drivers, the entire backend and the website has been developed and managed by Supertron Infotech and that too within a tight budget and time frame.

The challenges of the project were not less, but the approach of Supertron Infotech made a way for the solutions. The SIPL team gave their utmost dedication to this project. Initially there were a lot of glitches in the app. The entire team of SIPL worked tirelessly on fixing them. That’s not enough; the entire team itself stepped out on the road to test the app in real time. After intensive load and on-road testing by a dedicated team of Supertron, the app was given for launch. But Team SIPL is still working on the app to provide a much better user experience to the user.

It is one of its first kind app based bike taxi service in Kolkata. The app has received a great response from users and has already been rated 4.6 in Play Store, in mere few days of its launch. Supertron Infotech is also working to improve the UI and UX of this app.

The way of working at Supertron Infotech has put it at the technological forefront in Kolkata. Supertron Infotech has once again proved its capability towards innovation. The BIKE TAXI project has proved SIPL an ideal IT partner for startups.

The product has captured heavy attention from  various media agencies of local and national repute. Check out all the media coverages here –

You may also have a glimpse of the grand launch here –

10 Tips To Bring Your Site on Top


Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website.

Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers.

As a business owner you need to have a plan in place to promote your business and obtain new clients.

 There are several hundred techniques to achieve higher ranking in the search results, but these Top 10 SEO Tips are the most valuable and timeless.

Research and Find the Best Keywords

Optimize your site for the keywords that are being searched on the search engine and the actual product or content that the user is looking for. Google calculates the number of times users did not select your listing and the number of times they returned to the search results to choose a different website.

Therefore you should invest some resources into finding the best keywords; those that turn searches into purchases or leads.

 Find What Your Competitors are doing

Analyse your competitor’s website for incoming links and keywords.

Your analysis of competitors should include these extremely important linking criteria, such as:

  1. Competitor rank in the search engines
  2. Find out if competitors are doing anything better than you and how you can beat it
  3. Look under the hood their search and marketing optimization strategy and see what you can legally steal
  4. Quantity and quality of incoming links
  5. What keywords are in the title of linking page?
  6. % of links containing specific keywords in the link text
  7. The Google Page Rank or Moz Rank of linking pages
  8. Popularity of the linking domain and the linking page (measured by links & mentions)
  9. Get inspiration for new ways to connect with customers and improve customer retention
  10. Improve your own plans to beat the competition based on data rather than assumptions

Content should be Very Linkable & Sharable

Generic content can’t get high traffic and ranking in today’s online marketing world. The content can have these attributes if you want to earn and sustain higher ranking in the search engine results –

  1. The content is useful
  2. The content is original
  3. You can’t help but link to it
  4. There are supportive facts and references
  5. There’s enough detail that nobody can memorize it
  6. Include something fun or interesting (like video)
  7. Include an offer, discount, or promotion
  8. Include enough call to action (CTA) to invoke engagement
  9. Make the content  visually appealing with infographics , charts, and references

 Title and Meta Tags should be Optimized Properly

Use different HTML Titles and meta tags for every page of your website. This will ensure that most search engines  store and list your pages in the search results.

Your Homepage Title and Homepage Meta Description should be optimized properly. You should get your most important keywords into your homepage title and meta description and also that shouldn’t look spammy and is a clear indicator of what your website is about.

 Your Headings and Subheadings should be Optimized Properly

Headings have an important role in organizing information, so be sure to include ONLY ONE H1 tag when assembling your page, and optionally using one or more subheading (H2-H6). Since a page full of headings would look just plain silly, my SEO tip would be to fill in the blank space with paragraphs, ordered and unordered lists, images, and other content. Try to write at least 400+ words on each page.

 Use Title and ALT Attributes

Using the title attribute is a direct method of telling the search engines and the user more information about where a link will take them if they click through it.

Sample syntax might be:

<a href=” ” title=”SEO Services to Help You Get Higher Search Engine Ranking”>SEO Services</a>

The ALT Attribute is used for the same reasons as the title attribute, but is specifically for describing an image to the search engine.

 Optimize Your File Nomenclatures

Whenever possible, you should save your images, media, and web pages with the keywords in the file names. We have experienced improvement in ranking by renaming images and media. Your web page’s filename is more important, since many search engines now allow users to query using “inurl:” searches.

 Include Robots.txt in your root directory

Optimize Your robots.txt File.  Include a robots.txt file at the root of your website. Open up a text editor  and type “User-agent: *”. Then save the file as robots.txt and upload it to your root directory on your domain. This one command will tell any web spider that hits your website to crawl and index every page of your website.

Also you should redirect duplicate content to your original page. Use rel=Canonical Tag to prevent duplicate content from appearing in the search engines. You should redirect all the duplicate content to your main website with a 301 Permanent Redirect.

 Submit Static and XML Site Maps to the Search Engines

Optimize your Static Site Map.  Since every page on the website will be linked to the site map, it allows web crawlers (and users) to quickly and easily find content.

Use XML Site Maps. Create and submit your xml sitemap to Google, Bing, Yahoo and other search engines. It ensures quick indexing of your web pages.

 Use Checklists and Validators

There are several ways to validate the accuracy of your website’s source code. The four most important are validating your search engine optimization, HTML, CSS and insuring that you have no broken links or images.

Supertron Infotech provides best in class SEO services in India. Click Here to See Details.

Holi Celebrations at Supertron Infotech with vibrant colours of Success and Growth

Holi Celebrations at SIPL 2017

Holi, a festival of colours and joy, is celebrated all over India with full of joy and happiness.  Supertron Infotech also celebrated this festival with brightest colours of happiness. The flavour of ‘Holi’-day was celebrated one day in advance, and the joy and energy of everyone at office was something to see.  Everyone was excited as well as at their mischievous best. The administration had planned for the event in advance. The day was planned to be light and joyful. Eager eyes were waiting for the clock to strike 5. Those who were suppose to leave early to have an extended week end session was not spared, and all Supertronites made sure that their face was smeared with enough color so that they cannot be recognized!

The celebrations began around 5 pm in the evening with various snacks and drinks for all. Lassi stalls were set up inside office. After various round of snacks and soft-drinks, the celebration of colours started. The festivity of colours started with everyone smearing Abir-Gulal on CEO Mr. Sanjay Chaudhary one by one. Everyone exchanged Holi greetings with him and started Holi with Herbal colours and Abir-Gulal. Supertronites were keen on making a mark that they are the most colourful bunch of employees to be on road. The job of colouring each other’s face was done with great perfection, with all time hit Holi songs playing on a high note in background. Some people were busy with their work and wanted to complete it before getting their hands dirty with colours. But the HR Manager Ms. Payeli Majumdar made sure that they shut-down their workstation and celebrate the moment. For safety, everyone was warned to use only the herbal abir and gulal made available by company. All the people enjoyed the moment to its fullest. There were no boundaries between anyone. It was a true spirit of harmony and friendship. And things turned bit ‘wet’ when all of them got down only to see the drizzle and as always, Supertronites didn’t leave this chance of enjoyment too. Few tried to escape and save their clothes, which in turn came false as their dress and hair was smeared with more colors just to let them know, ‘Aaj na chorenge’! The day ended with cheerful smiles with colored teeth!