Category Archives: Google features

Diwali Celebration at Supertron Infotech Pvt. Ltd.

diwali 2019

Diwali 2019


Dazzling earthen lamps, vivid lights, finger-licking foods and firing crackers are the real gems in Diwali celebration! Diwali, being the festival of fun, gaiety and jollification is a sheer time to get a taste of Indian culture. Have you ever thought of celebrating Diwali festivities at work? Sounds dull? How about making diwali celebration, a way interesting, unlike daily routine at work

We at Supertron Infotech Pvt Ltd celebrated a festival of lights with style. We organized work space decoration, creativity and power of innovation in our employees. In our own small way, we organized a Diwali event, which we celebrated in a very traditional way. The day initiated with office decoration with mesmerizing colors of Rangoli, perfume of flowers and sparkle of lights. It was heartening to see all employees dressed in traditional attires, brimming with happiness and preparing themselves for this occasion. We have tradition of performing Laxmi Ganesh Puja at our premises which was attended by every employee to take ashirbad from God for our future progress.

After Puja, there was an arrangement of lunch which turned out to be super excited for all of us. We all were excited to get to know what was there within that wrapping paper and was waiting anxiously for it. Lastly, our HR manager has handed over the wrapped gifts to all of us which made our Diwali more special.

Celebrating Diwali with Supertron Infotech Pvt Ltd was fun and exciting and love to see more such occasions in our premises. HAPPY DIWALI TO ALL!!


Google to integrate ‘Buy’ button on mobile searches

Search engine giant Google has been on toes to add a buy button on its search results pages for products on mobile devices. As per the reports from ‘The Wall Street Journal’, the button will appear next to sponsored or paid search results, appearing on the top of the page. This will be displayed under “Shop on Google”. On clicking the ‘buy’ button, users will be re-directed to another Google product page to complete the purchase along with the option to choose colors, sizes and shipping options.

This move is marked as a strategic shift by Google that is eyeing to delve deeper into retail sector and directly step into Amazon and eBay’s territory. On the other hand, Amazon, is eyeing at integrating shopping through its new hardware called the Dash Button. Dash Button, a Wi-Fi-enabled device that will instantly order a pre-determined product (with size, quality colors) within seconds of pressing it.

Insofar Google’s ‘Buy’ button is concerned, it has raised concerns among the online retailers on the perspective that their brand identity might take a beating as users might deem it as Google’s brand. The program, however, will have Google allowing buyers to opt-in to retailers’ marketing programs and let retailers collect customers information. Google although, will save customer payment info before channeling them to the retailers.

Stringent Focus on Mobile
Since 21st of April, Google’s prime focus has been on the search conducted through mobile devices, giving a waking call to the webmasters who have been ignorant on developing mobile-friendly websites. Google informed that the websites that are not mobile-friendly will be marked-down in search rankings and boost the rankings of the websites that are. A Google spokesperson added that mobile friendliness will not be the sole criteria for mobile search results. An unresponsive website with high quality content, could still rank high in the search results.

Google’s says: No PageRank Update Before 2014


Image Source Via

Matt Cutts said on his last tweet which was asked by @NielsBoschh about PageRank update.

Earlier this year, Google said that PageRank in the toolbar wouldn’t be going away:

Today’s webmaster video is about toolbar PageRank:

An Insight on Google Advanced Search

Google registers over 35 million searches per day and undoubtedly is the leading search engine in the world. With each passing day, Google has been upgrading its algorithms and metrics to improve the user experience and provide more relevant results. Advanced Search is one such attempt by Google to help the users retrieve more pertinent information. Whatsoever be your search queries, Advanced Search will help you derive better and accurate search result.

In this post, we shall take you through a tour elaborately describing the specific sections of Advanced Search.

Getting Started

To get to the ‘Advanced Search’, enter your query in the search box. After the results are displayed, look at the right side top corner of the page and click on settings or scroll down to the bottom to find the link named ‘Advanced search’.

Adv search 1 or

Adv search 2

No sooner you hit on the link, you will be led to the Google Advanced Search query page wherein you will find a number of fields with which you can narrow your search.

Google Advanced Search Query Page

This is how the Google Advanced Search Query Page looks like –

Search query pageThe above image shows how Google Advanced Search interface customizes your search queries. This is very powerful for refining your search to provide the most topical and relevant information

How the Advanced Search Page Works?

Enter the search queries or numbers on the Advanced Search page and then choose the different filters to derive the exact set of results. These filters shall help you seek the most relevant information. You can find the pages by mentioning all the key phrases in the “all these words” section. Put the exact words under quotes in the “this exact word or phrase”, type all the words you want to appear in the search result in the “any of these words” section. Put a minus (-) sign before the words which you do not wish to appear in the advanced search result in the “none of these words” section. When you want to filter your search by numeric value (years, price or numbers), put two periods between each numbers in the “numbers ranging from” section.

Other filters will also help you narrow your results-

  • Language: Mention the specific language for displaying the search result. Last updated date, any specific site or domain. Where the search terms appear on the page (in the title, texts, URLs, links or anywhere in the page)


  • Safe Search filter: Decide on the option of getting the relevant result or filter the explicit result. When you wish to exclude the adult content from your search result, choose the option “Filter Explicit Results”. Reading level filter- Mention if you wish to annotate the results with reading levels, get only the basic results, intermediate results or advanced results. If you do not want reading level, simply choose “no reading level displayed” filter.


  • File type: This will provide you search results in your desired file format. If you want your search result to be displayed in pdf format or .doc format, you need to choose the specific filter from the dropdown and the result will be displayed in the format you chose.


  • Usage rights: You can choose the usage rights to find a particular web content. You can find the content that are either “not filtered by license”, “free to use or share”, “Free to use, share even commercially”, “Free to use, share, or modify” or “Free to use, share, or modify, even commercially”.  Upon selecting Free to use or share, you will get results of the sites or pages that are either public domain or holds a license of allowing you to lift and redistribute its content, in an unchanged manner. Free to use, share, or modify will provide you results of the sites or domains that have the license to allow you to lift, modify and redistribute the content. When you want to copy and distribute content or copy, distribute and modify the content for commercial usage, then you need choose either Free to use, share even commercially” or the or “Free to use, share, or modify, even commercially” option.


Google Advanced Search is one creative way dedicated to enhance the effectiveness and search experience of the user.

Have you used Google Advanced Search? How has been your Experience? Share your views.