Category Archives: Social Media Marketing


Social Media



With service demands increasing in India and the application of technology now being easy to use, it now makes it clear for young minds to start a new business, service oriented in online platform. Supertron Infotech Pvt. Ltd known as one of theleading E-Commerce as well as Web Developer Company in Kolkata helps to reach out your businesses to consumers who are looking for what they need.

We help your business in the online platform to grow the numbers both in reach as well as in conversions by making it well aware to the people in both search, social media as well as word of mouth.

Search – The most common application used in our finger tips thanks to the advance technology in mobile phones where consumers can now search on the go with affordable internet access. Our professionals in Google AdWords place your ads in the search platform in terms of Title search ads, display ads (image ads) and Video ads (YouTube). We place the bets in those set of keywords where your ads will be displayed to the target consumers you require.

Social Media–The place where you get a large number of consumers, we make sure that your ads in the Social Media when shown to the targeted consumers are not only done in terms of title writing, but also make your business posters look appreciated as well as persuasive to make the consumers click on the ad about your business deals.

E-Commerce – Online shopping is now the most convenient way to make your business run smoothly with little hassle. We develop E-Commerce websites from platforms like Shopify, WordPress as well as from programming. Our professionals makes sure that the sites we make for your product to be delivered online to your consumers are made responsive both in mobile devices as Apps as well as on browsers. Such that your payments to be received are done instantly with no disruption.

With the competition to reach the targeted audience first increases, making a well responsive website, selecting the right set of keywords for your search, marketing the right set of display ads with the correct and attractive features of your business is a must. And that Supertron Infotech Pvt. Ltd makes sure that the quality score of your ads is well above mark in the Google as well as other online marketing sites.  That is why our clients rely on us the most when it comes in terms of growing their business. And we make our commitment in making the most of their investment.

Diwali Celebration at Supertron Infotech Pvt. Ltd.

diwali 2019

Diwali 2019


Dazzling earthen lamps, vivid lights, finger-licking foods and firing crackers are the real gems in Diwali celebration! Diwali, being the festival of fun, gaiety and jollification is a sheer time to get a taste of Indian culture. Have you ever thought of celebrating Diwali festivities at work? Sounds dull? How about making diwali celebration, a way interesting, unlike daily routine at work

We at Supertron Infotech Pvt Ltd celebrated a festival of lights with style. We organized work space decoration, creativity and power of innovation in our employees. In our own small way, we organized a Diwali event, which we celebrated in a very traditional way. The day initiated with office decoration with mesmerizing colors of Rangoli, perfume of flowers and sparkle of lights. It was heartening to see all employees dressed in traditional attires, brimming with happiness and preparing themselves for this occasion. We have tradition of performing Laxmi Ganesh Puja at our premises which was attended by every employee to take ashirbad from God for our future progress.

After Puja, there was an arrangement of lunch which turned out to be super excited for all of us. We all were excited to get to know what was there within that wrapping paper and was waiting anxiously for it. Lastly, our HR manager has handed over the wrapped gifts to all of us which made our Diwali more special.

Celebrating Diwali with Supertron Infotech Pvt Ltd was fun and exciting and love to see more such occasions in our premises. HAPPY DIWALI TO ALL!!


Toast a tribute to our wonderful ladies in Supertron Infotech Pvt. Ltd

Toast a tribute to our wonderful ladies in Supertron

Toast a tribute to our wonderful ladies in Supertron Infotech Pvt. Ltc

She dares, she dreams and above all, she works to make the company be a reputed one. Amidst all the hurdles they face in life. They never give up!

On the 8th of March, 2019. We are pleased to celebrate the International Day for Women. We respect the efforts contributed by the women working in Supertron Infotech Pvt. Ltd for making the company grow to a reputed one.

The spirit of being determinant and to achieve goals are not only shown by the men but also from the women who possess more of this quality. This makes them be wiser and face all the difficulties with courage and bravery.

It is to be known that women possess more wisdom quality in their mind. Wisdom is the quality that every company acknowledges it. Supertron Infotech Pvt. Ltd believes this fact to be yes. Proper wisdom leads to superior knowledge in the field of where they like to work. Our female employees have shown their wonderful quality of knowledge and wisdom in the work area where they are specialized.

And so, this year the CEO Mr. Sanjay Chaudhary of the organization took the decision to toast a tribute to our wonderful ladies working in Supertron Infotech Pvt. Ltd for their awesome and daring attitude they possess in life. We did this by presenting them the gifts contributed by the male employees. Presents that would make them pleased and happy.

Check If Your Website Is Competing With Itself

We all know how competition can bring out the best within us, but then, when the online marketers compete, they put in a bit more effort to improve quality, add more relevance to the campaign and connect with their potential visitors. However, the last thing that they want is to compete against their own website! The unintended act of pulling the target audience in more than one direction is termed as web or digital marketing cannibalization whereby the marketers fail to provide a distinct path to the visitors which can guide them to fulfill their goal but ends up in ruining their own results. Mentioned below are few of the flaws that lead to web marketing cannibalization.

Facebook, Google+, Twitter, Pinterest etc. – Social Cannibals

Social CannibalsSocial signals are important, but then, the social networks, instead of sending traffic to the website, might just be pulling your potential buyers away. When a visitor clicks on that social media icon in your site to ‘connect’ with you, it actually hampers the traffic statistics as they leave your website, go away from your products or services page and farther away from the lead generation form or shopping cart.

Webmasters can never think their websites to be perfect without having implemented the social media buttons. But they should actually realize why they want their visitors to go to their Facebook page? Does that in any way help their business? No, it does not. Connecting to businesses’ Facebook page actually helps the visitors to know about the company’s services, upcoming events and latest offers but it does not influence conversion.

If you have a social media plan strategized, you should go ahead and add the social media icon in your site. However, it is wise to keep it subtle in a proper position (recommended: footer). You need not go for visual prominence with all those bright colors or fancy icons.

Video Embedment- YouTube Cannibal

YouTube Cannibal

When the webmasters are linking its content to YouTube video, they are actually sending the visitors to the site that probably won’t send them back! Simply put, embedding YouTube video content, in most of the time, eats up conversions, especially if the video is ranking.

According to survey conducted with 95 companies having YouTube content which had some 900 million views, the click-through rate from YouTube to those company websites was just 0.72%. YouTube is very good at keeping their visitors and rarely offers referral traffic. YouTube being a giant and the second most popular search engine, it needs the webmasters to formulate a dynamic YouTube strategy, or else host the videos elsewhere. Using Vimeo or Viddler for hosting the video content can be viable.

Pages Competing with Each Other – Key phrase Cannibals

Wikipedia Internal linking Example

Wikipedia Internal linking Example

Ideally, the pages in the website must pin-point on specific topics and generally, the sitemap is designed with visitors and key-phrases in mind. It is the internal linking that guides a visitor from one page to the next.


keyword phrase stuffing and bad backlinks

Keyword Stuffing

Thus, if the webmasters fail to select specific phrases or target more than one key phrase per page, the relevance of the page will get diluted. Unarguably, it is always better to rank on page one of Google for a single phrase than to rank on page two or three for several key phrases.

So, if you are targeting more than one keyword per page, you are actually nibbling away your own search traffic. It is imperative to focus on the keyword usage on a page more distinctly and avoid keyphrase overlapping.

Simple Tips to Avoid Web Marketing Cannibalization

Here are some of the best principles to follow to avoid web marketing cannibalization:

  • You should always look to steer the audience from social networks to your site, not vice versa.
  • Unless you have an extensive YouTube optimization strategy, you must aim to keep video viewers on your site and away from YouTube.
  • Have a distinct call-to-action for each page.
  • Focus on a single keyphrase for each webpage.

Remember, the end goal of your marketing effort is converting the prospective leads into potential clients, so avoid including those elements in the site that would eat away your traffic.