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Importance of UI/UX in Mobile App Development by Supertron Infotech Pvt Ltd.

In today’s competitive scenario, UI/UX of software, mobile app or a website is as important as its functionality. No matter how useful the features are, but if it is not user friendly, it won’t be successful. UI/UX increases user satisfaction as well as the conversions, and above all it ensure success of the application being developed. The user interface is the key that make users engaged with your business. The more complicated the business logic of your website or web application, the greater the need for a functional user interface.

The UI component of a mobile application enhances the overall look and feel of the app, majorly determining how the application is presented to its users. On the other hand, a good UX largely determines the impact and ease of application usability for its customers. Maintaining an effective user experience results in increased trust and user satisfaction towards the brand. UX routinely improves the applicability and effectiveness of the application through continuous research regarding the target market, industry, user’s need and many other crucial factors.

For any application to be successful in the real world, the company needs to provide the end-users with an engaging and efficient User Friendly Experience. It lets the organization achieve better business goals by building a diligent brand name, improving its reputation, and generating increased user traffic and business revenues. A good user experience is a win-win situation for both sides of the business flow. Below few reasons why we should give importance to UI/UX :

·      Customer Attraction & Acquisition

Successful user experience and design provides a competitive advantage. They will likely overtake price as key brand differentiators that attract new users. Great enterprise UI/UX is more than just effective product design – it’s good business.

·      Customer Retention

By building an application that’s beautiful and intuitive, more people will want to use it, and more importantly continue using it. In this digital world, customer retention is increasingly important as competition grows with every technological advancement.

·      Decreasing Support Cost

If an application is not designed properly, there will be an increased need for training, documentation, and support later, which translates into higher costs. An app that is intuitive and easy to use puts less stress on both employees and the bottom line.

·      Increased Productivity

Better user experience leads to productivity improvements. When you consider the increased productivity over the number of users and hours of day each user is active, the financial impact is readily apparent – and substantial.

With rapid change in technology, it is becoming important for companies to embrace UI/UX design – not as a one-time event, but as a continuous practice of a long-term business strategy.



Steps To Increase Your App Users’ Happiness

We app makers want our apps to ace all metrics. We want the numbers to climb, be it in the name of engagement, retention, conversion, stickiness, or any other fascinating new metric out there. But the most important metric that essentially decides all these other metrics is the one and only – user happiness.

If your users are happy with your app, they will engage more, convert more and spend more. They will promote your app via word of mouth, which still reigns as the one thing consumers trust most. Not only that, happy users are more likely to forgive any occasional issues that arise in the app, and are more patient with you in general. They are the ones who become loyal customers and brand advocates. Happy users make you happier by validating all your hard work and make your late nights and million lines of code entirely worth the effort.

How to Increase User Happiness

So now that you’ve measured the happiness level of your users, you want to increase their happiness. Here are a few basic principles to follow, if you wish to make and keep your users happy:

Get Their Work Done

First things first – users downloaded your app for a reason. Help them address that reason as quickly as you can. Get them onboarded quickly and accomplish what they came for. They came for music? Skip the e-paperwork and get the music started right away. They came to order food? Oh boy, they are hungry, and will shoot you down if the app wastes their time. In short, get to the point quickly, and first finish the primary task they downloaded your app for. All the other chores like logging in, creating account and learning the new features can be done later.

 Always Be Around To Listen

Make yourself easily accessible to the users at all times. Live chat, phone support, social media, whatever it takes, be there when the users need you. If they are having trouble finding what you need and you aren’t available to assist, you are giving them a bad experience they may not forgive.

Always respond to user queries. In places like social media, public forums and app store reviews, how well you interact with one user will establish your image with every other user who sees it. Answer questions, resolve problems and offer solutions promptly to really make users happy.

Keep the App in Top Condition

This one easily goes without saying – keep your app working flawlessly. Make sure it is up to speed, loads up quick, no bugs and crashes and definitely no data leaks. If you secure all ends and get the work done, your users will stay happy, simple.

Wrapping Up

Happy users make happy businesses. So make sure that above all the dozens of KPIs you manage, user happiness remains your core priority, because in the end, that is what brings in the money and the accolades.


Upgrade GSuite Basic account to GSuite Business Account

G-suite also knows as Google Apps for work or Google Apps for domain is a mix of Google technical user services like the software, cloud computing, collaboration tools like Gmail, Hangouts, Docs, Sheets, and Calendar etc. In this Article we’ll explain what’s the difference between Gsuite Business vs. Basic. The G-suite interface differs for the business users, with two different versions including the G Suite Basic and G Suite Business. These are two different products available for the business and offer different interface product interaction for the enterprise clients. It is important to note that Google no longer has free services available for Google Apps for work to its enterprise clients and even its cloud partners do not have access to free services anymore.

G Suite Basic and G Suite Business both function independent from each other to provide effective functional abilities to the users. Depending upon the needs of the business, one can choose the Google features to work with. We understand the features of the both types of G Suite’s now to help you understand the basic differences between the two and decide which product is the best for your business operations.


This Google bundle is available at a cost of $6 per month and offers its users a new business standard through the premium version of email use and management. It is targeted at independent professionals, SMEs belonging to any industry type. It is a small investment to impress your business partners and clients with a professional display of Gmail and also, be able to manage your business emails in a neat, compact manner.

Google offers customer service support through phone and email. The basic also includes the important G-suite apps and a 100% support from the technical team including courtesy service calls and options to use the service anywhere and anytime.



If you need a Google Bundle which is more sophisticated and refined for your business size and type, you can opt for G-suite business which has a big apps vault and unlimited cloud storage to conduct the business operations swiftly. The price of this package is $12 a month/single user.

The business edition includes all the important upgrades you expect from G-suite such as unlimited offers of all the features from work apps you need; unlimited storage on Gmail, Google Drive, and the central business apps; audit reporting feature and advanced software engineering to archive your files or emails in compliance with latest G-suite apps vault. This Google suite pack is idle for medium business or if you see your business growing at very fast pace in the near future. Small business can also take advantage at a small additional investment for availing more date security and processing especially if you business is completely data centred.

Benefit of G Suite for Business

G suite is an application developed by Google first launched on August 28, 2006. Formerly, it was known as Google Apps. G suite comprises Gmail, Google Drive, Google Docs, Sheets, slides and forms, Google Calendar, Hangouts, Google Keep and Google vault.

Here Some G Suite for Business Features

Data Security: You can store, access and share your files safely with Google drive from any drive. G suite for business stores information in Google Data Centres to keep your data safe. Moreover, if the servers fail, you would not loss your data and all the information remain in the cloud. In fact, you have access to your employees’ devices from G suite. Although G suite for business offers the best level of security, you should avoid using it via public Wi-Fi.

Teamwork: G suite for business allows you and other employees to work together at the same time. You can set the capability level of your employees for editing the documents and making recommended changes. Also, they can communicate with other employees working on the same document. In this way, teamwork strategy helps to develop speed and accuracy of a project.

Easier Communication: Gmail is the paid version of G suite for business. When you create an account with Gmail, your Email address looks like For business sites, your Email address looks like yourname@yourdomaincom.
Having an Email address with the domain name (Company’s name) is professional and trustworthy among your clients and business partners.

Organize with Google Calendar: You can organize your important dates and reminders for the scheduled projects. G suite for business allows you to create a group calendar for regular meetings and seminars.

Google Hangout: G suite for business allows hangouts from your browser or by using Google apps. You can start Group chat (up to 150 participants) and video conference with hangouts. In addition, it allows up to 10 participants for free video calling/ screen sharing and 25 participants with a paid version

Google Vault: Vault enables you to retain track on corporate data form G suite products which include Gmail, Google drive, team or Group chat and hangouts meet.

Availability: You have 24/7 access on your documents and files from anywhere in the world with G suite for business services